Product Marketing Manager

About Us 

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world. 

Your Mission

Are you a strategic and results-driven B2B marketer looking to drive demand and pipeline growth for a leader in anti-financial crime technology? Hawk is on a mission to help banks and payment firms to detect money-laundering and prevent fraud using our AI-powered solutions. We’re looking for a Senior Field Marketing Manager to join our team and build and run our marketing programs in the Americas.

Your Responsibilities

• Deliver on revenue, pipeline, and lead/demand generation targets by building and executing successful marketing plans

• Plan and execute a high-impact in-person and virtual event calendar, ensuring Hawk’s innovative and strategic presence at key industry events

• Own the digital marketing targets for your regions, collaborating with the Digital Marketing Manager to build, monitor and optimize programs

• Lead account-based marketing initiatives, coordinating with digital and BDR teams to create campaigns that drive reach, engagement, and demand

• Map the local media landscape to identify strategic partnerships with media outlets, associations, and networking groups that expand our audience reach

• Understand and monitor the anti-money laundering and fraud detection landscape in your regions, collaborating with the Content team to create content that talks to local challenges

• Manage the flow of leads and MQLs through the marketing funnel, collaborating with Sales and RevOps to ensure timely follow-up and performance tracking

• Work closely and productively with the Sales teams in your regions, identifying opportunities for campaigns that resonate with our audiences

• Execute events and campaigns with a polished, highly organized approach

• Generate regular, actionable reports to measure and improve marketing effectiveness

• Optimize budget allocation to maximize return on investment

Your Profile - You Will Have

• 5+ years’ experience of Field Marketing at B2B technology organizations

• A proven track record in delivering on MQL and Pipeline goals

• Demonstrable experience in creating and executing an integrated marketing program to achieve those goals, including events, ABM, and digital marketing

• A proven ability for building partnerships with Sales to achieve targets

• Exceptional organizational capabilities and a strong eye for detail to ensure events and other programs are delivered to high standards from start to finish

• A love for events and finding innovative ways to optimize the opportunities afforded by them

• Excellent communication skills, both verbal and written

• Drive, self-motivation, and proactivity

• Experience in financial services and anti-financial crime would be an advantage

• You can travel when required (<20%)