Product Marketing Manager, Data Insights

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for an experienced Product Marketing Manager with expertise in data and analytics offerings to join our B2B marketing team! In this role, you will dive into the wealth of data from the Niche Platform and its users to identify key customer insights and emerging market trends, and bring Niche’s capabilities to life through compelling and customer-oriented marketing collateral. 

The right candidate is both creative and data-driven, possessing a “full stack” product marketing skill-set that includes: generating data-driven narratives, developing differentiated positioning and messaging, and development of sales collateral. 

Duties and Responsibilities:

• Conduct primary market research and partner with internal stakeholders to develop data-driven product messaging
• Use the wealth of data available to you through the Niche Platform to craft compelling stories of the impact and success of Niche’s products and services
• Collaborate closely with product and data teams regularly to generate new insights, identify buyers, problems to be solved, core product features and value propositions
• Partner with the product and design teams to develop collateral that brings data and product messaging to life succinctly and excitingly

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet the Marketing team to get a clear understanding of our products, target audiences, and value proposition 
• Meet with the Product, Business Operations and Revenue Operations teams to get a clear understanding of the wealth of data available to you
• Build your knowledge of Niche’s Salesforce instance, as well as the data, reports, and resources that inform the marketing
• Start building relationships and trust with key stakeholders on the Marketing, Product, Sales, Business Operations and Revenue Operations teams

Within 3 Months: …