Product Marketing Manager, Customer Advocacy - Remote, US

The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.

An overview of this role

Do you love creating impactful programs and experiences that activate and empower customer advocates? As a Product Marketing Manager, Customer Advocacy, you’ll create and own programs that foster evergreen relationships with top customer advocates and enterprise brands that fuel an integrated strategy aligned to pipeline-driving initiatives, threading the customer voice into all Go-To-Market motions. You’ll partner closely with Sales, Customer Success, and the broader Marketing organization to curate programs that identify, activate, and amplify the right customer advocates that help us sell.

What you’ll do

• Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
• Build and program manage GitLab advocate spotlight and award programs
• Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
• Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
• Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
• Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
• Triage stories and advocates to the extended customer advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews  
• Measure and …