Product Marketing Manager
Atlanta, GA
Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.
About the Team
Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow. Above all, we have each other’s backs.
The Role
Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market. Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams. They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth.
Location: We're looking to hire this role hybrid within Atlanta or remote within the US.
Your Daily Adventures Will Include
- Driving market requirements and go-to-market strategies for Outreach products
- Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
- Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
- Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
- Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
- Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
- Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
- Owning the web experience for your product area in partnership with the Outreach Engage PMM team
Our Vision Of You
- 3-5 years of experience working as a product marketer in the technology industry
- Experience defining and executing go-to-market strategies
- Proficient understanding of SaaS technology and landscape
- Proven ability to drive key business objectives
- Quick decision making for impactful outcomes
- Exceptional communication, writing and presentation skills
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience working with revenue, marketing, customer experience, and product teams
- Bachelor’s degree
#LI-SC1#LI-Hybrid#LI-Remote
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents • Flexible time off • 401k to help you save for the future• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military • A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work• Infertility/ assisted reproductive services benefit• Employee referral bonuses to encourage the addition of great new people to the team• Plus, unlimited snacks and beverages in our kitchen• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you. Apply
Job Profile
Remote within the US Remote within the U.S. only
Benefits/PerksBenefits Bonus Collaborative team environment Employee referral bonuses Flexible time off Hybrid work Incentive compensation Opportunities for growth Remote-first company Restricted Stock Units Vision coverage
Tasks- Collaborate with internal teams
- Conduct market research
- Create go-to-market plans
- Develop value propositions
- Drive customer engagement
AI B2B B2B SaaS Collaboration Communication Competitive analysis Content Creation Customer Adoption Customer Engagement Customer Retention Design Go-to-Market Go-To-Market Strategy Market Research Messaging Outreach.io Packaging Positioning Pricing Product Management Product Marketing Product Positioning Revenue growth Revenue strategy SaaS Sales Sales enablement Sales Execution Snowflake Training Writing Zoom
Experience3 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9