Product Marketing Manager, AI & AI Workloads

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

Vercel is seeking a talented and driven Product Marketing Manager to join our AI team. In this role, you will be the key advocate for our AI products, such as the AI SDK and v0, and will be responsible for crafting and delivering compelling AI messaging across the greater GTM (Go-to-Market) organization. You will play a pivotal role in positioning, launching, and promoting our AI products, driving market awareness for Vercel’s AI market fit, and supporting sales and marketing efforts through impactful storytelling and strategic communication.

What You Will Do:

• Develop and execute comprehensive marketing strategies for Vercel's AI products and workloads, including the AI SDK and v0.
• Craft clear, compelling, and differentiated messaging that resonates with target audiences, highlighting the unique value and capabilities of our AI products and AI workload capabilities.
• Create a variety of marketing materials, including product collateral, presentations, whitepapers, and case studies.
• Serve as the primary point person for AI product messaging within the greater GTM organization, ensuring consistent and effective communication across all channels.
• Collaborate closely with sales, marketing, product management, and engineering teams to align on product positioning, launch plans, and go-to-market strategies.
• Support sales enablement efforts by developing training materials, competitive analysis, and sales tools to help the sales team effectively communicate the value of our AI solutions.
• Conduct market research to understand industry trends, competitive landscape, and customer needs related to AI products and workloads.
• Gather and analyze customer feedback and usage data to inform product development and marketing strategies.
• Develop thought leadership content, including blog posts, webinars, and presentations, to position Vercel as a leader in the AI space.
• Partner with the content marketing team to create engaging and informative content that drives awareness and demand for our AI products.

About You:

• Strong understanding of AI technologies, industry …