Product Marketing Manager, Advertiser Growth

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We’re seeking a strategic, detail-oriented and hard-working Product Marketing Manager to join our team. In this role, you’ll play a pivotal part in driving advertiser growth for Universal Ads. You will work closely with cross-functional teams, including product management, sales, and brand marketing to develop and execute go-to-market materials, case studies and collateral that showcase the value of Universal Ads and enhance the advertiser experience.

Job Description

Core Responsibilities:

1. Help with all UA collateral including customized narratives, one sheets, product briefs etc. 
2. Help with management of website and BHC upkeep and blog posts 
3. Help with internal sales materials and trainings with product enabelment 
4. Help with feedback consolidation  
5. Direct connection with XFN marketing teams as it relates to anything business/brand marketing 

 

• Product Positioning & Messaging: 

• Develop clear, compelling, and differentiated positioning for Universal Ads. 

• Create high-quality advertiser collateral including narratives, one sheets, product briefs, blog posts and success stories articulating core UA values. 

• Cross Functional Collaboration: 

• Act as the primary voice of UA for XFN partners, ensuring UA’s unique value proposition and product functionality is considered with every XFN team. 

• Be the voice of product to the market and the voice of the market to product and engineering. 

• Market Research & Insights: 

• Conduct market and competitive analyses to identify opportunities for Universal Ads innovation and differentiation. 

• Partner with research teams to lead analysis and conduct studies that produce white papers and thought leadership.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Communication, Go-to-Market Strategies, Product Marketing

Compensation

National Pay Range: $96,037.98 USD-$225,089.01 USD

This job can be performed in New York City with a Pay Range of $120,047.47 - $216,085.45

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment. Apply