Product Marketing Lead, Small Business Advertising

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Product Marketing Lead, Small Business Advertising Responsibilities

• Manage a portfolio of products that help the smallest businesses on our platform reach new and existing customers through better tools, surfaces, and advertiser experiences.
• Leverage expertise partnering with product and sales leaders to oversee the development of portfolio-level product strategies across technical expertise business tools.
• Responsible for driving multi-year product strategies at the portfolio-level and shepherding product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market.
• Will partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launces to drive adoption of our advertising solutions, leveraging market research, data, and customer insights in service of objectives.
• Telecommuting is permitted from anywhere in the U.S.

Minimum Qualifications

• Requires a Bachelor's degree (or foreign equivalent) in Business Administration, Marketing, Analytics, Foreign Policy, International Politics, Economics, Communications, or a related field and five years of progressive, post-baccalaureate work experience in job offered or analytics-related occupation.
  Requires five years of experience in the following:
• 1. Developing marketing solutions for applications or software at company-level scale.
• 2. Understanding product goals, identifying opportunities, and making decisions based on the impact to internal and external users.
• 3. Creating reports to articulate marketing objectives.
• 4. Gathering product specifications data, user experience data, and market research to develop tailored marketing strategies for unique territories and products.
• 5. Understanding and interpreting market research.
• 6. Leading end-to-end marketing processes across multiple projects.
• 7. Developing marketing goals, identifying opportunities in a global market, and making strategic marketing decisions based on impact to the company.
• 8. Partnering with cross-functional team leaders to drive marketing strategies with a consumer-centric approach leveraging consumer insights and best practices.

For those who live in or expect to work from California if hired for this position, please click here for additional information. LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$217,980/year to $257,180/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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