Product Marketing Director

Location: Hampton,Virginia,United States

Product Marketing Director 

Registrar Corp’s mission is to promote consumer health and safety by providing over 32,000+ food, cosmetic, medical device, and drug clients in 200 countries with compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team.   

Our software solutions and services enable companies to meet complex regulatory standards, mitigate risk, and stay compliant in dynamic markets. We’re seeking a Product Marketing Director to shape and execute our go-to-market strategies and drive growth across our broad portfolio.  

The Product Marketing Director will lead the development and execution of product marketing strategies across our software and service offerings by implementing proven frameworks and driving a team of talented product marketers. This individual will collaborate closely with Product Management, Sales, Client Success, and other cross-functional teams to position our products effectively. A strategic thinker and skilled communicator, the Product Marketing Director will play a critical role in articulating the value of our solutions, driving adoption, and enhancing market presence.  

If you’re a strategic marketer with a passion for product marketing and a deep understanding of B2B and compliance-driven industries, we’d love to hear from you! 

 Role Responsibilities:  

• Product Positioning and Messaging: Develop compelling product positioning, messaging, and value propositions that differentiate our solutions in the regulatory compliance space and resonate with target audiences.  

• Leadership and Team Development: Lead a team of talented Product Marketers and develop their messaging and go-to-market skills (content strategy, website messaging, etc.) that drive external marketing tactics and internal enablement. 

• Content Strategy & Development: Oversee the creation of content such as webinars, videos, sales collateral, blog posts, case studies, and other assets to educate target audiences and support each stage of the buyer’s journey.  

• Go-to-Market Strategy: Lead the creation and execution of go-to-market plans for new product launches and feature releases. Partner with Product, Sales, and Client Success teams to ensure seamless execution and strong product adoption. Steer PR activities that align and support the go-to-market plans.  

• Sales Enablement: Develop tools, presentations, case studies, and training to enable the Sales team to effectively communicate product value and address customer pain points.  

• Website Content and Messaging: Develop all website content and messaging across our service/product lines, as well as inform and influence how we merchandise our offerings such that it highlights our key differentiators.   

• Demand Generation Support: Collaborate with the Demand Generation team to design campaigns that drive awareness, lead generation, and customer acquisition. Provide input on messaging, audience targeting, and content.  

• Customer Insights & Personas: Build and refine detailed buyer personas. Gather customer insights through interviews, surveys, and data analysis to inform product and marketing strategies.  

• Customer Advocacy: Identify and nurture relationships with key customers to drive testimonials, case studies, and referrals that build credibility and support sales.  

• Product Adoption & Retention: Partner with Client Success and Product teams to drive product adoption, ensuring customers maximize value. Develop retention strategies and resources for ongoing engagement.  

• Performance Analysis: Track and measure the success of product marketing initiatives, reporting on KPIs and using data to refine strategies and drive continuous improvement.  

• Market Research & Competitive Analysis: Stay abreast of industry trends by working with in-house subject matter experts to understand the competitive landscape. Identify insights to shape product positioning and strategy.  

Skills and Experience:  

• Relevant Experience: 7+ years in B2B product marketing in a SaaS or Services environment, preferably with experience in a regulatory compliance or related industry.  

• Exceptional Communication: Exceptional written and verbal communication skills with the ability to translate complex concepts into clear, compelling messaging.   

• Proven Leadership: experience leading and scaling product marketing strategies and teams, with proven success coaching and mentoring team members. 

• Data Driven: Strong analytical skills with experience in using data to drive marketing strategies and make informed decisions.  

• Regulatory Experience: Familiarity with regulatory compliance, risk management, or highly regulated industries is strongly preferred.  

• Collaborative: Ability to work cross-functionally and influence various stakeholders, including Product, Sales, Client Success, and Demand Generation teams.  

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.  

Perks and Benefits: 

• Comprehensive benefits package including medical, dental, vision, 401(k) with company match, paid time off, and professional development funds 

• Supportive team culture focused on innovation and collaboration  

• Target salary range of $150,000-175,000 + bonus eligibility  

• Remote work opportunity   

Registrar Corp currently supports the long-term work of employees in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.      

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