Product Marketing, Director – Auto Lending Industry

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"Are you a strategic marketer with a passion for storytelling and a knack for turning complex ideas into compelling content? Do you thrive in an environment where curiosity, confidence, and continuous learning drive success? If so, we’re looking for a motivated leader like you to spearhead go-to-market initiatives and marketing deliverables for our industry-leading FICO Score business in the auto lending space.

In this role, you’ll play a critical part in shaping how we engage with the auto lending industry, developing high-impact marketing strategies and content that drive awareness and strengthen our market leadership. You’ll collaborate closely with internal teams and industry partners to ensure our messaging resonates, simplifies complex topics, and delivers measurable results." - Hiring Manager

What You'll Contribute

• Lead marketing strategy and deliverables that provide engaging content to grow our FICO Score business across the auto lending industry. You will need to develop close relationships with our Client Services auto lending team and understand our goals to first, protect our core business, second, build awareness and positive sentiment, and finally, to build a highly effective team that maximizes our resources and impact.

• Ensure that content you create is fully “launched” both inside and outside FICO to maximize its impact and connected to broader strategies. This requires excellent communication (written, verbal and visual), the ability to provide informal or formal training, evangelization, and diligent follow-up to ensure both FICO and our focused audience in the auto lending industry are aware of and actively consume these materials.

• Play a lead role in building connection between the content and go-to-market strategies across our auto lending leads. Efficiency demands leveraging core content from our solution marketing team and tailoring that content and campaigns for the auto industry. Establishing a consistent flow of high-quality content is essential to success in this role.

• A desire to learn from our more senior marketers, partner managers and technical experts. We have smart folks who are happy to help get you unstuck, to serve as subject matter expert, a sounding board, and mentor and coach you on your journey.

What We're Seeking

• Experience in the auto lending industry is desirable. Working within auto focused groups either at financial institutions, credit reporting agencies, or working directly …