Product Marketing, Director – Auto Lending Industry

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"Are you a strategic marketer with a passion for storytelling and a knack for turning complex ideas into compelling content? Do you thrive in an environment where curiosity, confidence, and continuous learning drive success? If so, we’re looking for a motivated leader like you to spearhead go-to-market initiatives and marketing deliverables for our industry-leading FICO Score business in the auto lending space.

In this role, you’ll play a critical part in shaping how we engage with the auto lending industry, developing high-impact marketing strategies and content that drive awareness and strengthen our market leadership. You’ll collaborate closely with internal teams and industry partners to ensure our messaging resonates, simplifies complex topics, and delivers measurable results." - Hiring Manager

What You'll Contribute

• Lead marketing strategy and deliverables that provide engaging content to grow our FICO Score business across the auto lending industry. You will need to develop close relationships with our Client Services auto lending team and understand our goals to first, protect our core business, second, build awareness and positive sentiment, and finally, to build a highly effective team that maximizes our resources and impact.

• Ensure that content you create is fully “launched” both inside and outside FICO to maximize its impact and connected to broader strategies. This requires excellent communication (written, verbal and visual), the ability to provide informal or formal training, evangelization, and diligent follow-up to ensure both FICO and our focused audience in the auto lending industry are aware of and actively consume these materials.

• Play a lead role in building connection between the content and go-to-market strategies across our auto lending leads. Efficiency demands leveraging core content from our solution marketing team and tailoring that content and campaigns for the auto industry. Establishing a consistent flow of high-quality content is essential to success in this role.

• A desire to learn from our more senior marketers, partner managers and technical experts. We have smart folks who are happy to help get you unstuck, to serve as subject matter expert, a sounding board, and mentor and coach you on your journey.

What We're Seeking

• Experience in the auto lending industry is desirable. Working within auto focused groups either at financial institutions, credit reporting agencies, or working directly with auto dealers is a strong advantage in developing content for your target audience.

• Understanding and experience building communications around analytic scoring solutions. You should have a basic understanding of machine learning solutions and predictive scores.

• BA/BS in a related field. The major is less important to us than is your ability to tell a good story about how your education and knowledge has shaped how you approach solving problems.

• Experience communicating about technical solutions in approachable, value-based communications.

• Loves hands-on creative work with a track record of compelling storytelling in marketing materials that drive market results.

• Experience driving go to market and marketing content for machine learning solutions in a prior role is a bonus.

• Experience working with and understanding of the U.S. credit reporting agencies is a big plus.

• An understanding of regulatory frameworks especially as it pertains to consumer lending and other U.S. credit regulations is helpful. ​

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $126,000 to $198,000 with this range reflecting differences in candidate knowledge, skills and experience.
   

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy