Product Marketing and CRM/Lifecycle Marketing Manager (1-year maternity cover)

We are looking for a highly motivated and experienced Product and CRM/Lifecycle Marketing Manager for a maternity leave cover.

As the Product Marketing & CRM Manager reporting to the CMO, you’ll play a crucial role in creating and managing marketing strategies that facilitate user engagement, retention, and long-term loyalty to Ecosia. Working at the intersection of product and marketing, you will develop campaigns that communicate Ecosia's value proposition, use data-driven insights to tailor the user journey and implement CRM strategies to strengthen our relationship with users.

This position calls for a mix of leadership, creativity, analytical skills, and an enthusiasm for creating impact.

What you'll do

Product Marketing

1. Develop Go-To-Market Strategies

   • Craft and implement go-to-market plans for new features, updates, and product releases, ensuring alignment with the brand strategy.

   • Collaborate with Product and Engineering teams to understand and communicate Ecosia’s unique product differentiators.

2. Refine Audience Segmentation & Personas

   • Refine user personas to shape product positioning and tailored campaigns.

   • Utilize data analytics and user feedback to refine target audience segments and improve user journeys.

3. Market Analysis & Competitive Positioning

   • Research to stay current on competitor strategies and user trends, identifying opportunities for product improvements and differentiation.

   • Work closely with Analytics to monitor user behaviors and adapt marketing strategies for maximum engagement.

4. Messaging & Content Strategy

   • Develop messaging that emphasizes Ecosia’s climate impact and aligns with our brand values.

   • Support content creation for product updates, blog posts, social media, and other channels in collaboration with channel leads to strengthen user engagement and education.

CRM and Lifecycle Marketing

• CRM Strategy Development & Execution

  • Design, implement, and optimize CRM campaigns that nurture user loyalty and reinforce Ecosia’s mission of climate action.

  • Develop segmentation strategies for email, push notifications, and in-app messaging to increase user engagement.

• User Retention & Engagement Initiatives

  • Design and support programs that encourage ongoing usage and retention, including seasonal and event-based campaigns.

  • Implement personalization strategies that highlight Ecosia’s environmental impact for each user.

• Data-Driven Analysis & Optimization

  • Utilize CRM tools to evaluate user engagement metrics and adjust campaigns based on performance.

  • Conduct A/B testing to improve communication effectiveness and report on CRM impact to key stakeholders.

• Cross-Functional Collaboration

  • Work closely with Brand & Comms, Local Markets, and Creative teams to align CRM initiatives with wider marketing campaigns and seasonal pushes.

  • Collaborate with Product and Engineering to integrate CRM insights into product development for enhanced user experiences.

What you bring

• 7-10 …