Product Manager - RTCDP Audiences

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity 

Real-time Customer Data Platform (RT-CDP) represents a new generation of Adobe innovation to help enterprises manage petabytes of data and build exceptional customer experiences ranging from acquisition to engagement and beyond. Adobe RT-CDP is the leader in the Customer Data Platform market, which is projected to grow at double digit CAGR through 2030. 

 

Audiences are at the heart of the Real-time Customer Data Platform. This capability helps enterprises struggling with mountains of data to define actionable audiences and deliver delightful, real-time, cross-channel customer experiences. We are building state-of-the-art data management, orchestration, and segmentation capabilities to deliver these experiences across inbound and outbound channels. Adobe is looking for an exceptionally talented and self-directed Product Manager to own, define, and launch several mission critical initiatives in this area. It is a highly cross-functional role and the possibilities are endless for making a massive impact.  

 

What You’ll Do 

• Independently envision, define, own and drive critical areas for the product to build a world class product offering 

• Drive prototyping and early ideation of new product features and capabilities across various workflows 

• Drive cross-functional alignment across engineering, design, and field teams to identify and deliver delightful user experiences 

• Provide a strong customer perspective on optimizing marketing strategies through audience discovery 

• Work with product marketing and go-to-market organizations to help drive market success 

• Help the business scale to serve thousands of customers 

 

Formula for Success:

• Relevant product management experience; ideally 3-5 years in a relevant enterprise products in a high growth phase 

• Self-starter, results driven, attention to detail and follow-through, and ability to work optimally at all levels within the organization and with partners 

• Curiosity for the user problem — have opinions on where the market is going and are always eager to learn more 

• Product led growth mindset — Ability to run growth product experiments with a track record of learning fast to optimize an experience to reach a metric

• Excellent Communication skills – You can clearly and compellingly communicate a point of view to executives and peers alike through written documentation or verbal presentations

• Hands-on experience with Customer Data Platforms and marketing automation applications such as Adobe Journey Optimizer, Braze or analytics platforms such as Amplitude are preferred

• This position is not approved for fully remote work

 

Want to Know More? 

• Audiences in Real-time Customer Data Platform 

• https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/segmentation/segmentation-overview 

• Real-time Customer Data Platform: https://business.adobe.com/products/real-time-customer-data-platform/rtcdp.html 

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $102,000 -- $197,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Apply