Product Manager

Company Description

 A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

 Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

Job Description

The Position: 

We’re looking for a curious, driven, and user-obsessed Product Manager to help shape and scale the digital experiences that connect families with senior care solutions. You’ll work cross-functionally to identify pain points, define outcomes, and ship meaningful improvements across our platforms. If you thrive on solving complex problems and want to make a real difference in people’s lives, we’d love to talk.

What you will do:

Own the Product Lifecycle

• Drive the full product development lifecycle — from opportunity discovery to launch to optimization
• Define, refine, and deliver against product goals and key success metrics
• Prioritize ruthlessly, balancing business needs, customer value, and technical feasibility
• Write clear, actionable requirements and user stories that keep teams aligned and focused

Understand the User

• Deeply understand the needs, emotions, and behaviors of seniors and their families through qualitative and quantitative research
• Regularly partner with design, research, and data teams to test hypotheses, uncover friction, and validate concepts
• Translate insights into product opportunities that address real human challenges with empathy and clarity
• Be a voice of the user in every product conversation — especially in moments that impact trust, care, or urgency

Collaborate Cross-Functionally

• Partner closely with Design, Engineering, Analytics, and Marketing to define scope, sequence, and delivery of product features
• Facilitate ongoing alignment with stakeholders across business, legal, operations, and sales
• Ensure cross-functional teams are clear on the "why," not just the "what," behind product initiatives
• Champion transparency and communication throughout the product development process

Ship with Quality and Speed

• Lead agile ceremonies with confidence — sprint planning, standups, retros, and backlog grooming
• Work with engineering leads to remove roadblocks and maintain momentum
• Monitor performance of shipped features and continuously iterate based on user feedback and data
• Ensure releases are stable, usable, and impactful from day one

Measure and Optimize

• Define clear success criteria and KPIs before building — and rigorously measure against them post-launch
• Use data (behavioral, transactional, operational) to identify new opportunities or areas for refinement
• Run A/B tests or multivariate experiments to improve usability, conversion, and retention
• Share results transparently and use them to drive the next cycle of learning and improvement

Act Like an Owner

• Think strategically and act proactively to move the business forward
• Be resourceful, self-directed, and decisive in ambiguity
• Take accountability for outcomes — not just output
• Constantly ask: “Is this the best experience we can offer our users right now?”

Qualifications

Required Skills and Competencies:

• 3–6+ years of product management experience, ideally in a B2C or marketplace environment
• Strong understanding of agile methodologies, product discovery, and hypothesis-driven development
• A track record of shipping and iterating on digital products with measurable impact
• Exceptional communication and collaboration skills — you can translate between business, design, and engineering with ease
• Empathy for users combined with a bias for action and results
• Experience with analytics tools (Amplitude, GA4, Mixpanel, etc.) and basic SQL a plus
• Bonus: Background in healthcare, eldercare, or high-trust consumer services

Additional Information

Compensation

• Base Salary: $115,000 to $130,000 + 10% Bonus
• Benefits:
  • 401(k) plus match
  • Dental insurance
  • Health insurance
  • Vision Insurance
  • Paid Time Off

All your information will be kept confidential according to EEO guidelines.

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview. 

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