Product Manager, Marketing & Operations Data
New York, NY OR US-Remote
As a Product Manager of Marketing & Operations Data this role would be responsible for the accessibility and utilization of data from various areas of the Vimeo business including but not limited to product usage, mobile app engagement, user activity, progressive profiling, and sales data. This role would be the point person across the company for marketing teams to look to for reliable segmentation, targeting, and reporting data that they require. This role would be expected to understand how Vimeo’s data is shared across channels and work to ensure consistent, fast, and reliable refreshes of said data. In addition, this role would be responsible for unlocking new ways in which to gather and execute on marketing and operational insights.
What you’ll do:
- Creating audience segments and suppressions within CDP or ESP platforms and routing the datasets into corresponding marketing channels.
- Troubleshoot errors within the data with channel owners, engineering teams, and product owners
- Training & enabling Vimeo employees to be able to scope audience sizes quickly within our CDP or ESP platforms.
- Deeply understand channel owners needs and motivations to develop reporting that measures our lifecycle communications’ effectiveness and health
- Drive product strategy around the implementation and utilization of operational data
- Partner with strategic counterpart to ensure marketing communication platform is utilized for scalability and stability
- Manage vendor relationships with ESPs, CDPs, and Data Warehouse partners
- Partner with marketing channel owners to ensure the connection between channel platform and data warehouse
- Work with upstream Product Managers and Engineers to identify source event data and metadata and negotiate its delivery to the data platform
- Creating datasets and datamarts within Snowflake and CDP Platforms.
Skills & knowledge you should possess:
- 3-5 years of experience within marketing operations or data management
- Demonstrated excellent written and verbal communication skills
- Demonstrated excellent interpersonal skills, including ability to partner with others and build consensus in a cross-functional team toward a desired outcome
- Deep understanding of SaaS business model, subscription marketing experience preferred
- Proven ability to organize and prioritize work
- Hands on experience working with various ESPs (Salesforce Marketing Cloud & Marketo experience preferred), CDPs (Simon Data), Segmentation tools (Amplitude), and Data Warehouses (Snowflake)
- Ability to seamlessly collaborate across the teams
- Ability to craft client presentations and lead presentations to executive leadership
- …
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401(k) match Bonus Bonus or commission Commission Generous 401k match Paid Time Off Restricted Stock Units RSUs Wellbeing resources Wide range of benefits and perks
Tasks- Collaborate with Product Managers
- Manage vendor relationships
Accessibility Amplitude Communication CSS Data Management HTML Implementation Inclusion Interpersonal Leadership Marketing Operations Marketo Product Management Project Management Reporting SaaS Sales Salesforce Salesforce Marketing Cloud Snowflake SQL Verbal communication
Experience3 - 5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9