Product Director of Web (Remote)

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

RSM is seeking an experienced, innovative, and business-minded Product Director of Web to lead our web team in driving an impactful digital presence for RSM. This role oversees the strategic direction and evolution of our website, focusing on optimizing user experience, brand alignment, and business results. The ideal candidate possesses a blend of technical expertise, marketing technology knowledge, and a strategic approach to product leadership that will elevate RSM’s digital impact.

Position Summary, Responsibilities, and Expectations:

• Leadership & Team Management
  • Lead and inspire a cross-functional team, including UX/UI designers and developers, to deliver a cohesive and engaging web experience for RSM US and RSM Canada.
  • Mentor team members, fostering an environment of collaboration, innovation, and continuous learning.
  • Build and maintain strategic partnerships with software and service vendors, ensuring alignment with RSM's goals and standards of excellence.
     
• Digital Strategy & User Experience
  • Collaborate with and advise the marketing team to drive the development of strategic web initiatives, including campaign and content development are enabled on .com, aligning with the overall strategy and roadmap.
  • Lead data-driven improvements to the user journey, optimizing for engagement, satisfaction, retention, and personalized experiences for various audiences.
  • Use web analytics and user feedback to implement insights that enhance user experience and deliver measurable business outcomes.
  • Relentlessly pursue excellence, optimization, and continuous improvement across all digital products and processes.
     
• Content & Workflow Management
  • Ensure consistent, high-quality content delivery across RSM's web properties, maintaining brand integrity and relevance.
  • Partner with content publishing team / content authors to streamline content publishing, improve performance, and support new feature deployment, balancing creative and technical needs.
     
• Technical & Analytical Expertise
  • Apply a strong understanding of web architecture, CMS, SEO best practices, and integrations with tools such as Marketo, Yext, and Drift, Adobe Analytics and Adobe Target  to enhance site functionality, user experience, and search visibility.
  • Leverage web analytics and interpret data to make informed decisions, adapting strategies to optimize user experience and achieve key performance goals.
     
• Project Management & Cross-Functional Collaboration
  • Collaborate closely with marketing, sales, and digital stakeholders to align on strategic objectives, resource planning, and project timelines.
  • Coordinate with technical teams on the implementation of new web capabilities, including tools and product configurators that drive engagement and elevate the user experience.

Minimum Qualifications:

• Education/Certifications
  • Bachelor’s degree in marketing, computer science, or a related field (required).
     
• Technical Skills
  • Expertise in Adobe Experience Manager (AEM) CMS and familiarity with Adobe Experience Cloud (required).
  • Solid grounding in UX/UI principles, web analytics, user testing, and SEO.
  • Proficiency in Agile and SCRUM methodologies, with experience managing large-scale digital projects.
     
• Experience
  • 10+ years in product management, with a focus on digital platforms and consumer-facing products with high engagement and uptime.
  • 5+ years in marketing technology or digital experience platforms, ideally with a focus on strategic growth and engagement.
  • Proven track record of leading cross-functional teams, managing vendor relationships, and driving projects from concept through execution.
     
• Leadership Skills
  • Strong communication skills, capable of influencing stakeholders at all levels, both technical and non-technical.
  • Demonstrated ability to manage complex web initiatives from strategic vision to execution.
  • Data-driven decision-maker, with a focus on building and presenting business cases that drive meaningful ROI and measurable impact.

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law. 

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance. For additional information regarding RSM’s background check process, including information about job duties that necessitate the use of one or more types of background checks, click here.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.