Principal Technical Product Manager

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States.

What you’ll be doing:

The Principal TAPS Product Manager will ensure that TAPS products are delivering key capabilities and meeting development milestones. To do this you will innovate with both external audience and data platforms, activation platforms, as well as with Tinuiti engineering teams as needed to ensure that TAPS remains a best-in-class audience development and planning solution. This role will be reporting into the VP of Advertising Operations as part of Tinuiti’s Product & Technology team, with dotted-line reporting into the EVP of Strategic Planning and Investment

What you will be doing:

• Provide data thought leadership by staying up to date with the latest performance marketing trends, crafting value propositions for TAPS for internal and external audiences, hosting monthly Solutions/Sales/Strategy syncs to identify areas of opportunity or improvement.

• Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve the product and workflows

• Lead input and feedback from multiple executive-level stakeholders and adapt to changing priorities while adhering to go-forward plan

• Drive the adoption of Audience-based planning and buying tools including TAPS

• Identify new capabilities and manage the product development roadmap for TAPS

• Build and implement impactful product launches to deliver tangible commercial results by coordinating with wider marketing disciplines (Content, Brand Design, Communications & Demand Gen)

• Lead discussions with key activation partners in partnership with technology platforms and Tinuiti engineering teams to develop and implement data flows from TAPS into key activation platforms

• Own data partnerships including internal POVs, partnership details and  documentation of methodology

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

Requirements:

• 12-15+ years of experience within a media agency or marketing technology firm

• 4+ years of relevant programmatic experience or relevant experience within an audience data solutions platform

• Experience with relevant advertising technologies: Ad servers, Dynamic Creative Optimization platforms, and Demand Side Platforms

• Experience with audience-based research solutions: Survey-based, Panel-based, and Identity-based.

• Knowledge of digital media campaign configuration, activation, optimization and reporting processes. 

• Extensive experience leading and managing marketing technology projects from ideation through installation

• Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights

• Ability to lead in an environment of fast-moving change and high expectations

• Excellent internal communication skills and experience working with senior level executives

• Excellent project management and time keeping skills

• Experience with designing and reading media tests & experiments

• Strong organizational and follow-up skills, and ownership of challenges to the completion

• Proven success working cross-functionally with multiple teams and stakeholders of varying levels and skilled backgrounds, and proficiency for creating informative and educational content for wide-scaled distribution

• Strong working knowledge of Google Drive with experience building presentations in Google Slides

• Jira experience a plus

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

The annual base salary range for this role’s listed level is currently $180,000 - $200,000 plus performance bonus of up to 15%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.