Principal Product Marketing Manager

Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. Our products rely on carefully designed workflows, AI-based automations, and empathetic user experiences to deliver best-in-class customer experiences. We are backed by investors like Sequoia, Y Combinator, and F-Prime. 

We are an innovative team. As we expand our product offering to serve more customers in more ways, we need to grow our team with smart, hungry, and curious people. That’s where you come in…

Snapdocs is looking for a Principal Product Marketing Manager to help accelerate the growth of the business. You will have the opportunity to grow Snapdocs’ many products across digital closings, settlement/title & notary solutions as well as new product features coming to market. This is a strategic, high-impact marketing role that will ensure every GTM team knows how to sell our products with the right nuance and knows our product inside and out. This role will also focus on building robust GTM strategies for new products developed and ensure everyone internally is aligned with the vision, purpose and launch plan. 

What you’ll do:

• Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
• Develop and maintain a coherent brand narrative that will propagate to all the work completed by the various teams, including GTM strategies, messaging & positioning, and demand gen campaigns
• Work closely with our GTM teams to develop distinct customer segments for our lender and settlement/title products with differentiated messaging, positioning, and collateral for each segment
• Work closely with our customer success team to drive adoption among existing customers, helping to build content and collateral that drives adoption and overall satisfaction
• Work closely with the product team to ideate, validate, construct the full GTM strategy, and launch new products and features to market - capturing net new customers and driving adoption with our existing base
• Work closely with the marketing team to develop third party market research and white papers to better support our positioning in the market 
• Develop new product packages for relevant customer segments and personas in order to increase win rates or …