Principal Product Manager

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role

We are seeking a seasoned product manager to join our New Business (‘zero to one’) team. You will collaborate with a nimble, fast-moving, and passionate team to develop, launch, and scale new Ethos products and experiences. The ideal candidate will act as an end-to-end business owner, possessing the skills to create world-class product experiences, effectively reach consumers through optimal marketing channels, and monetize these experiences. We are looking for someone who shows exceptional ownership, cross-functional leadership, agility, a strong experimental mindset, and resilience in overcoming obstacles to achieve results.

Duties & Responsibilities: 

• Develop and launch zero-to-one, end-to-end insurance and insurance-adjacent product experiences, reaching millions of online insurance shoppers. Example products include Indexed Universal Life, Annuities, Whole Life, Burial Insurance, and Estate Planning.
• Collaborate closely with the marketing team to devise our go-to-market strategy, identifying target audiences, value propositions, key messaging, and optimal marketing channels.
• Work in tandem with the in-house sales team to enhance conversion rates.
• Maintain a data-driven approach, analyzing overall unit economics, acquisition metrics, product performance, and sales funnel metrics. Utilize data insights to refine product funnels, sales approaches, and marketing strategies to achieve product-market fit.
• Lead a high-performing, cross-functional team through influence. Foster an environment …