Principal Product Manager, Growth Leads

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the Role:

We are looking for a dynamic and strategic Principal Product Manager to join our Growth team. In this role, you'll be at the helm of defining our strategic roadmap, aligning long-term visions with actionable plans. Your decisions will shape the direction of our growth trajectory, positioning us for success in the ever-evolving market landscape.

About the Team:

You’ll be working with an established team and seasoned Growth leaders across Marketing, Design, and Engineering teams to maximize visitors to Gusto and convert those visitors into sign ups across multiple acquisition channels. You will drive the strategy and execution of initiatives that grow our user base and enhance our market presence.

Here’s what you’ll do day-to-day:

• Develop a deep understanding of the customer’s lifecycle and develop and implement a comprehensive acquisition strategy to drive traffic and sign-ups across various channels, including SEO, SEM, social media, email marketing, and partnerships.
• Partner with Engineering, Design, Data Science (EPDD) and Marketing to solve complex cross-functional opportunities related to growing product adoption.
• Set goals and strategy for your domain then translate it into a roadmap, milestones, and requirements. Collaboratively to drive alignment and excitement with your cross-functional partners and stakeholders.
• Analyze data and user feedback to identify trends, insights, and opportunities for growth.
• Conduct A/B testing and other experiments to continuously improve acquisition efforts.
• Monitor and report on key performance metrics, making data-driven decisions to optimize performance.
• Own Gusto.com and underlying technology platforms required for continuous updates and experimentation.
• Drive the product development process from concept to launch, ensuring timely delivery of high-quality products that delight customers and result in significant and measurable business impact. 
• Stay current with industry trends, competitive landscape, and best practices in acquisition and growth marketing.
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