Principal Product Designer, Renter Pillar Lead

At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.

About the role
We are looking for a visionary Principal Product Designer to lead the design of the Renter Pillar at Apartment List, the next-generation ILS and premier rental matchmaker for city dwellers on the move. As the Principal Designer, you will be instrumental in shaping the craft and strategy of our consumer products. This role is a unique opportunity to co-lead our Renter marketplace, driving growth and innovation on the renter side of our business. In this position, you will design consumer-facing products that enhance our renter capabilities across mobile web, native (iOS and Android), email, and AI-driven solutions. You’ll also play a key role in expanding and evolving our Global Design System. You’ll be involved in every stage of the design process, from research to asset creation, ensuring our products exceed renter needs.

Reporting directly to the VP of Design, you’ll have a critical influence in shaping the Renter product experience, helping to drive our ambitious goal of expanding our demand footprint. You will collaborate closely with the Design team to foster a culture of excellence, innovation, and continuous improvement, helping us build a world-class design organization.

In this role, you will:

• Design renter-facing products that bring renters closer to finding their perfect home by eliminating friction and adding moments of delight throughout their journey.
• Create end-to-end designs across desktop web, mobile web, and native applications.
• Engage in all stages of the design process, from research to final visual designs and asset creation.
• Collaborate with the Director of Product Design to evolve our design system, ensuring consistency and innovation.
• Collaborate with Product, Engineering, and Analytics leaders to co-create a winning product strategy and drive its successful execution.
• Develop a comprehensive end-to-end email strategy that seamlessly integrates both Marketing initiatives and AI-driven solutions
• Further craft and develop our AI forward product on Sunny.com
• Coach and mentor Designers within the renter pillar
• Conduct usability research, communicate findings, and propose actionable changes.

Skills and experience you'll need to …