Principal Product Designer

Lonely Planet is a trusted, iconic travel brand with over 50 years of experience in helping travelers explore the world. Known for our extensive guidebooks, we are now evolving our digital offerings to create innovative, user-friendly travel digital experiences that bring the expertise of our guides into the modern age. Our goal is to revolutionize how people discover, plan, and experience their travel adventures.

We are seeking a Principal Product Designer to lead the design of our next-generation travel app, creating intuitive, engaging, and highly functional digital experiences. This is a unique opportunity to shape the future of travel tech for a beloved brand.

What You'll Do:

• Lead Design Strategy: Define and drive the design vision for Lonely Planet travel app, ensuring alignment with our brand’s legacy while pushing innovation in the digital space.
• User-Centered Design: Conduct extensive user research and usability testing to understand traveler needs, behaviors, and pain points, translating insights into actionable design solutions.
• Push the Boundaries of UX: Drive cutting-edge, intuitive UX design by rethinking and reimagining what a best-in-class travel experience can be. Use creativity to push the limits of human interaction design and craft experiences that feel both natural and novel to users.
• Cross-Functional Collaboration: Work closely with product managers, engineers, marketing teams, and other stakeholders to ensure the app’s design is cohesive and effectively meets business objectives.
• App Design Leadership: Create wireframes, prototypes, and high-fidelity designs that deliver a seamless and delightful user experience across all app platforms (iOS and Android).
• Maintain Brand Integrity: Ensure consistency with the brand’s voice and heritage, while adapting design elements to modern user expectations in the digital travel space.
• Innovation & Trends: Stay informed about the latest design trends, emerging technologies, and competitive landscape in the travel and app industries, bringing new ideas to the table.
• Mentorship & Leadership: Mentor and guide other designers on the team, fostering a culture of collaboration, creativity, and growth.

What We're Looking For:

• 7+ years of experience in product design, with a strong focus on mobile app design.
• Proven experience in designing for the travel, hospitality, or lifestyle industries is highly desirable.
• Mastery of design, libraries, & prototyping in Figma
• Exceptional skills in user research, interaction design, visual design, and prototyping.
• Experience leading large-scale design projects, from concept to delivery, within agile …