Principal Photography Community Engagement Specialist

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

The Community team drives community engagement and relationship building, advocates for customers within Adobe, and drives thought leadership, engagement, and grassroots marketing programs to support our product categories. We partner with a broad set of organizations, including Global Marketing, Integrated Marketing, Product Marketing, Product Management, Product Release & Program Management, Go to Market, and Engagement & Retention.

The Photography Community Engagement Specialist will collaborate with other teams, including Community Strategy, Community Content and Community Evangelism, and teams across the company, such as product and marketing teams, to ensure Adobe is an active and visible participant in online communities and conversations. This role will build and support community advocacy, participate in community discussions, and engage with external groups and platforms across social media, Reddit, private forums, Discord, and key community leaders. 

The ideal candidate is passionate about photography and communities, is a relationship builder, and has validated experience interacting and engaging with the photography community.

What you'll do

• Actively engage online representing Adobe’s viewpoints and your expertise by sharing your knowledge, passion, and experience with modern photography workflows.

• Ensure Adobe is present and showing up authentically in online conversations and set the tone for Adobe's online community interactions.

• Identify where community conversations are occurring, establish relationships, and participate.

• Monitor community conversations and share within Adobe.

• Support, develop and encourage community advocacy with a focus on building trust and loyalty among users in our key online communities.

• Build and maintain relationships across key community forums and individuals to drive community discussion and engagement.

• Establish yourself as a creative leader through your work, participation in industry topics and conversations, and building and fostering relationships with users working in collaborative workflows.

• Engage daily with communities around creating content with Adobe Photography solutions wherever they are (Reddit, Twitter, Facebook, Instagram, Discord, private forums, etc.) in two-way conversations representing Adobe.

• Be active and within the community, build long-term relationships and trust, and demonstrate that knowledge and understanding of the users to help Adobe internally.

• Establish relationships with leaders in the identified communities.

• Answer questions and engage in discussion about Adobe products and policies.

• Enable conversations, build content, and speak about Photography tools to address the specific audience needs and encourage that community.

• Understand the competitive landscape and share insights within Adobe on an ongoing basis.

• Coordinate with other community, product, marketing, and campaign teams to develop mini-engagements and activities for the community (i.e. AMAs with the product team on Reddit or community activities and discussions via live streams, etc.)

• Work closely with the broader community, evangelism, and product teams to provide insight and feedback from the community to help drive product development direction.

What you'll need to succeed

• BA/BS preferred OR 6+ years of experience in online and community engagement OR equivalent practical experience.

• Strong photography background and portfolio.

• Existing online and community presence with a proven track record of interactions with the community.

• Strong voice and influence in the community, with multiple audiences from traditional to the next generation of photographers.

• Strong written communication skills across media types (written, video, live stream, etc.) and ability to navigate and handle sensitive and nuanced conversations online.

• Validated ability to clearly and calmly communicate in heated and sensitive discussions.

• Extensive understanding of online community dynamics and standard processes, with a tried history of successfully building, encouraging, and cultivating large-scale communities.

• Deep knowledge of Adobe’s Photography offerings (including the Lightroom ecosystem and Photoshop).

• Familiarity with discussions and concerns around Generative AI within the industry.

• Familiarity with the major Social Media platforms and a consistent track record to interact with an audience at scale are vital.

• Knowledge of and empathy with your core audience based on your experience is required.

• Engaging and dynamic human interaction skills are required.

• Know existing and emerging photography tools, including contending and complementary technology companies and products.

• Excellent teammate and self-starter.

• Show the ability to "be responsible for your business" as independently as possible.

• Capable of working collaboratively in a team and prioritizing multiple tasks and goals simultaneously.

• Strong organizational skills, in addition to excellent time management skills

• Good communicator across multiple teams and regions; comfortable interacting with senior executives and product marketing/product managers.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,600 -- $250,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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