Principal Leader, Growth Products

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the department

The Self-Serve Team is responsible for Cloudflare’s PLG business that serves 6M+ customers across 20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudlfare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention. 

What you'll do

Cloudflare’s free plan is not only core to Cloudflare’s mission, it is also deeply strategic for our business. We are looking for a seasoned PLG leader with expertise in scaling a freemium business so that we can: 

• Understand why customers choose (and don’t choose) Cloudflare.
• Understand what our free customers love about our experience and where we can improve.
• Use this understanding to help to grow adoption of our free plan.

We are looking for a thoughtful and fast-paced leader who will bring a culture of relentless experimentation to improve the experience for our free customers.

Responsibilities

• Build and execute a plan to meaningfully grow our free customer base.
• Build out …