PPC and Paid Social Manager

 The PPC and Paid Social Manager will be responsible for developing, implementing, and managing pay-per-click (PPC) and paid social media campaigns across various platforms, including Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and other search and social media networks. The ideal candidate will have a deep understanding of digital marketing, a proven track record of successful PPC and paid social campaigns, and the ability to translate our business goals into effective advertising strategies.

KEY RESPONSIBILITIES:

? Campaign Strategy & Planning? Develop comprehensive PPC and paid social strategies for various brands within our portfolio that align with our business objectives, marketing goals, and brand positions.

    ? Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.

    ? Create and manage budgets, forecasts, and performance targets for PPC and paid social campaigns.

? Campaign Management:

    ? Set up, monitor, and optimize PPC and paid social campaigns across multiple platforms, ensuring optimal performance and

       ROI for each brand.

    ? Continuously test and refine ad copy, creative, targeting, and bidding strategies to improve campaign effectiveness.

? Performance Analysis & Reporting:

    ? Analyze campaign performance data and generate actionable insights to improve future campaigns.

    ? Develop a detailed and regular reporting structure for advertising campaigns that provides insights and drives decision

       making.

    ? Analyze business performance and correlate that to advertising campaigns.

    ? Present findings and recommendations to internal stakeholders.

? Collaboration:

    ? Work closely with our marketing, design, and product teams to understand our business needs, objectives, and challenges.

    ? Write creative briefs for adverts and collaborate with our creative teams to provide feedback on creative performance.

    ? Provide expert advice and guidance on PPC and paid social best practices, industry trends, and emerging opportunities.

    ? Maintain strong communication with internal teams to ensure alignment on campaign goals and objectives.

    ? Train and mentor junior team members on PPC and paid social best practices. 

? Continuous Learning & Development:

    ? Stay up to date with the latest trends, tools, and best practices in PPC advertising, paid social media, and digital marketing.

    ? Participate in ongoing training and development to enhance skills and knowledge.

Work Environment and Physical Demands:

• Position operates in a home office setting, routinely using standard office equipment such as computers, and phones. 
• This is largely a sedentary role with extended periods of time typing and being on the phone. 

Company Paid Benefits:

•  10 paid holidays 
• PTO
• MDLive – Telemedicine* 
• Life insurance* 
• Long term disability insurance* 
• Employee assistance program (EAP)* 

Company Offered Benefits:  

• Dental* 
• Vision* 
• 401(k) – first of the month after 90 days of employment – auto-enroll at 3% 
• Short term disability* 
• Voluntary life insurance* 
• Flexible spending account – health care and/or dependent care* 
• Critical illness insurance, hospital indemnity insurance and accident insurance* 

Company Subsidized Benefits:  

• Medical* 

* Benefit will be available on the 1st of the month after 60 days of employment 

** Benefit will be available after 90 days of employment

About Us: 

About Us: Brook & Whittle Ltd. is one of North America’s leading Sustainable Labeling Solutions providers, producing pressure sensitive labels, shrink sleeves and flexible packaging for many of the nation’s leading brands. The company serves multiple consumer markets, including Personal Care, Beverage, Food, Nutraceuticals, Wine & Spirits, and Household Chemicals. The company’s rapid growth can be attributed to its world-class staff of employees and its commitment to sustainability, print innovation, and the latest technological advancements. Wouldn’t it be cool to go into a store, pick up a product and say “we make that label!” 

Our culture is first and foremost one of collaboration and teamwork. We hold ourselves to high professional, ethical, and fairness standards. We have zero tolerance for anything less. We celebrate our diverse workforce and reward good performance through our recognition program, advancement opportunities, and our compensation structure. 

We believe people are our greatest asset. Thus, we highly value individuals of strong character with drive, ambition and creativity. Relationships are our cornerstone whether it be clients, vendors or co-workers. We are the best at what we do and are looking for an exceptional individual to join our growing organization. 

AAP/EEO Statement:

 Brook & Whittle LTD provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Brook & Whittle complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

Brook & Whittle expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Brook & Whittle LTD’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

? Bachelor’s degree in Marketing, Advertising, Business, or a related field.

? Minimum of 4+ years of hands-on experience in managing PPC & Paid Social campaigns, with a successful track record of optimizing campaigns, driving conversions, and achieving business goals.

? Must have experience running paid ads for e-commerce platforms.

? Must have experience managing and optimizing large PPC budgets.

? Strong analytical and data interpretation skills, with proficiency in Google Analytics, AdWords, Meta Ads Manager, Excel, and other relevant tools.

? A creative and innovative mindset with a knack for staying ahead of industry trends.

? Excellent communication and presentation skills, with the ability to explain complex concepts to non-experts.

? Strong attention to detail, organization, and time management skills.

? Google Ads, Meta Blueprint, and/or LinkedIn certification is a plus.