PMC: Data Sales Planner

Penske Media Corp. (PMC) is hiring a Data Sales Planner for ATLAS Data Studio. ATLAS Data Studio is a proprietary first-party data platform engineered to deliver unparalleled insights and results to brand partners. ATLAS Data Studio will optimize and connect learnings across the PMCs entire portfolio of brands spanning music, entertainment, fashion, luxury, art, women’s interests and more. The Data Sales Planner will assist in the development of PMC’s Global Data Strategy.  

This team works fully remote and this can position can be based in NY, CA, IL, or CO.

Role & Responsibilities:

• Audience segment building and strategic media planning 
• Management of PMCs audience data products to ensure the highest quality
• Analyze audience data to develop insights and recommendations
• Liaise with Ad Ops and Programmatic Operations teams to properly forecast inventory and optimize campaign performance
• Utilize advanced data analytics techniques and tools to create analysis around segment composition, segment behavior, and performance
• Assist (sometimes oversee) A/B testing to gather data points that align with PMC Data Strategy 
• Assist with media deck creation/data pulls  
• Help all brands with sales enablement; general audience and targeting requests 
• Leverage syndicated data sets including Comscore and Fusion to provide audience insights
• Vendor management – assist in technical integrations. Be the day-to-day account owner for various data partnerships. 

PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Typical wage range: $75k - $85k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at …