Performance/Acquisition Marketing – Sr. Manager (Paid Search and Affiliates)

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"myFICO is the consumer division of FICO, the company that invented the FICO credit score. FICO® Scores are the most widely used credit scores, used by 90% of the top lenders and have been an industry standard for more than 30 years. Through myFICO.com and the myFICO mobile apps, FICO offers consumers informative credit-information products that help consumers understand actions they can take to achieve and protect their overall financial health." - Vice President and General Manager, Consumer Scores

What You’ll Contribute

• Responsible for developing and managing sustainable high-growth new customer acquisition strategies across paid search and affiliate marketing.

• Conceptualize, develop, execute, optimize, and manage new consumer acquisition campaigns across multiple channels including Paid Search, Affiliate Marketing, Mobile App Advertising, and Partnership Marketing.     

• Leverage audiences and different targeting tactics to drive profitable select across subscribers.

• Develop and execute affiliate marketing campaigns focused on driving new subscribers and revenue goals. 

• Oversee all aspects of the affiliate marketing program, including recruitment, onboarding, and relationship management with affiliate partners. 

• Collaborate with internal teams to identify efficiencies and improve channel effectiveness.

• Continuously monitor and report campaign performance, evaluate budget utilization and adjust spend allocations and ensure effective return on marketing investment.

• Develop forecasts and identify trends, areas of improvement, and growth opportunities. 

• Drive channel subscriber growth by assessing the competitive landscape and optimizing across paid partners

• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement and conversion strategies.

• Stay abreast of industry trends, technological advancements, attribution tracking, and regulatory changes that impact our marketing programs.

What We’re Seeking

• Multiple years of business experience within digital marketing with hands on channel experience within Paid Search and Affiliate. 

• Acquisition and performance marketing experience is required.

• Proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness products or digital subscription business.

• A robust portfolio of highly successful new customer acquisition marketing campaigns demonstrating strategic thinking and tangible business impact.

• Deep knowledge of, and hands on experience managing of D2C marketing programs including Pay Per Click (PPC), SEM, Affiliate/Partner marketing, Mobile App, or paid media promotions.

• Proven growth mindset, data …