Performance Marketing Specialist

About The Princeton Review: The Princeton Review/Tutor.com is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 27 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram.

Summary of Position:                       

We’re seeking an experienced Performance Marketing Specialist to join our team, focusing on maximizing ROI across paid social media, affiliate marketing, and other emerging digital advertising channels. This role is pivotal in developing and executing strategies that drive traffic, acquisition, and conversion for our direct-to-consumer business.

Major Responsibilities:

Paid Social Media Campaign Management:

• Develop, execute, and optimize paid social campaigns on platforms such as Instagram, Facebook, LinkedIn, TikTok, and more.
• Collaborate on creative strategies to test new ad formats, messaging, and targeting techniques.
• Track, analyze, and report on performance, adjusting strategy based on KPIs such as CPC, ROAS, and LTV.

Affiliate Marketing Management:

• Build and manage affiliate marketing programs, focusing on growth in sales and brand reach.
• Identify, onboard, and nurture partnerships with affiliates and influencers, mostly through a 3rd party platform.
• Negotiate terms with publishers to align with performance targets and maximize campaign profitability.
• Ensure accurate technical set-up and tracking to facilitate timely payment to publishers.

Cross-Channel Strategy and Optimization:

• Work across channels (display, retargeting, email) to ensure cohesive messaging and consistent brand experience.
• Conduct A/B tests to identify winning strategies and optimize spend allocation based on performance data.
• Collaborate with analytics to create dashboards and tracking mechanisms to measure the effectiveness of all performance marketing channels.

Data Analysis and Reporting:

• Prepare regular performance reports, offering insights and recommendations for scaling successful initiatives.
• Perform ongoing analysis to maximize key metrics, using insights to optimize campaigns and improve customer acquisition costs.

• Analyze user behaviors and trends to inform strategy and improve future campaigns.

• Act as a subject matter expert in SEO and SEM, staying updated on the latest best practices and trends in organic search engine optimization and paid advertising.

Other:

• Communicate and apply company-wide strategy, initiatives, and programs. 
• Participate in cross-functional teams as needed. 
• Undertake other duties as assigned, showcasing flexibility and readiness to contribute to the overall success of the team. 

Education, Background, Experience & Qualifications:

• Bachelor's Degree  
• At least 3 years’ experience in a related field
• Proven expertise in managing performance marketing campaigns, with a track record of driving successful outcomes and conversions.
• Agency or industry experience is a plus.
• Strong understanding of performance marketing metrics and proficiency in data analysis and visualization tools
• Eye for design and attention to detail.

• Enthusiastic, confident, and optimistic demeanor with an ability to thrive in a fast-paced environment.

• A driven self-starter with a desire to meet and exceed goals.  
• Ability to manage your own time and work remotely while effectively collaborating with a geographically dispersed team.
• An ethic of personal responsibility; holding yourself accountable on behalf of your team.

Salary: $68,000 - $82,000 per year, based on a 40 hour work week.

The Company also provides eligible employees with a variety of benefit programs, generally including health, dental, and vision insurance, flexible spending accounts, health savings accounts, 401k plan with company match, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work

Please note that the above-referenced position can be performed anywhere in the United States except in the following states: Arkansas, Idaho, Mississippi, North Dakota, Rhode Island, South Dakota and Wyoming.

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.

The Princeton Review is a drug free workplace.

This application window is anticipated to close in 30 days

Pursuant to, and consistent with, any applicable state or local laws, such as the Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, New York City Fair Chance Act, Philadelphia’s Fair Chance Hiring Law, and San Francisco Fair Chance Ordinance, [The Princeton Review or Tutor.com as appropriate] will consider for employment qualified applicants with arrest and conviction records.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.