Performance Marketing Manager

About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

• Our Vision: Buying great insurance should be simple. 

• Our Mission: Helping insurance brands acquire the right customers at scale.

• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.  Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

Job description

Are you a dynamic and data-driven Performance Marketing Manager seeking your next exciting opportunity in Media Buying? Join a team of A-level players and work remotely to propel growth in the Insurance industry. At Excel, we help insurance brands acquire the right customers at scale.
The Performance Marketing Manager drives our mission by crafting and executing data-driven marketing campaigns across search and non-search platforms. This role focuses on identifying new growth opportunities to enhance campaign performance and profitability. The ideal candidate will be responsible for launching and optimizing campaigns across platforms including Google, Bing, and  Meta, while ensuring scalability and best practices in campaign setup and structure.

Key responsibilities

• Successfully launch and optimize campaigns on Google, Bing, and Meta.
• Develop skills to expand into new growth areas, mastering analytical and research skills for strategic optimizations.
• Develop and execute performance marketing strategies to improve quality and drive leads, clicks, and calls.
• Implement marketing strategies to increase profits, aligning with broader company goals and growth targets.
• Identify trends and opportunities from ad platform interfaces and reports, significantly increasing campaign efficiency and conversions.
• Understand funnel mechanics and how changes impact growth and revenue generation.
• Conduct competitor and keyword research to expand campaigns and provide ideas to the Media Team.
• Set and manage monthly core and experimental budget allocation.
• Achieve or exceed monthly targets and quarterly company goals.
• Actively participate in meetings, collaborating with team members to provide insightful data and creative ideas.
• Create and analyze campaign reports on ad channels and Tableau for informed campaign optimizations.
• Provide guidance and support to other team members, helping them achieve goals and stay on track with objectives.
• Work collaboratively with cross-functional teams to achieve performance metrics and goals by improving creative iteration and lead monetization.

Qualifications

• 3-5 Years of experience in lead generation and performance marketing.
• Proven experience in performance marketing, with a strong track record of launching and optimizing campaigns on Google, Bing, and Meta.
• Excellent analytical and research skills, with the ability to make data-driven decisions.
• Strong understanding of funnel mechanics and revenue generation.
• Experience conducting competitor and keyword research.
• Proficiency in campaign reporting and analysis tools, including Tableau.
• Strong collaborative skills and ability to work with cross-functional teams.
• Ability to achieve or exceed targets and complete quarterly goals.
• Excellent communication skills and ability to provide insightful data and creative ideas.

Reporting relationships

• Reports to: Director of Media Buying
• Direct reports: None

Compensation mix

• Fixed base salary

• Variable performance bonus

• Long term value through Incentive Units

• $1,000 Learning Allowance

• Company-sponsored benefits

Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• Short term disability insurance

• Long term disability insurance

• 401(k) plan

• Flexible schedule
• Paid time off
• Parental leave

Perks

• Holidays, vacation, and personal paid time-off

• Work-life flexible while committed to growth

• The entire company is remote/work from home

• Company provided computer hardware/software

• Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at  https://excelimpact.com/culture https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.

Apply