Performance Marketing Manager, Paid Social

Jackpot is on a mission to create the most trusted online lottery and gaming destination and we’re starting by building the world’s most user-friendly digital lottery platform. We are continuing to grow our team, where you will be a key team member and contributor to the business. Our exceptional team members are alumni of some of the best companies in the world: StubHub, Google, Intuit, DoorDash, Lyft, Twitch and more. Come build with us!

ABOUT THE ROLE:

Reporting to our Sr. Manager of User Acquisition, you will be responsible for campaign management and strategy across paid social channels, with an initial emphasis on Meta Ads. Collaborating closely with creative, data and other paid & organic marketing teams, the Performance Marketing Manager, Paid Social will play a leading role in unlocking more efficient performance and scaling new & existing paid channels to help introduce Jackpot to prospective players and grow customer lifetime value. The ideal candidate has extensive experience owning paid social campaign operations and creative strategy with a strong analytical skill set that will help drive aggressive business growth.

WHAT YOU'LL DO:

• Manage all paid social advertising campaigns on Meta, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy. 
• Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy
• Lead project management process with our creative team. Working to develop and test winning ad creatives at scale
• Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth
• Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
• Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
• Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Jackpot stays ahead of the curve on advertising strategies and trends

YOU HAVE:

• ​​A Bachelor's degree in Marketing, Business or a related field
• Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social channels (Meta, Tiktok, Snap, Reddit)
• A strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies.
• Strong organizational abilities 
• Strong knowledge of the marketing landscape, specifically Paid Social creative strategy trends and best practices
• Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools

IT'S A BONUS IF YOU HAVE:

• Experience crafting compelling ad copy & landing pages
• Experience with graphic design tools such as Figma or Canva
• Experience with mobile app tracking solutions preferred (i.e. AppsFlyer) 
• Agency Experience 

ABOUT YOU:

• You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making.
• You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.
• You have a learning mindset with willingness to embrace change, and work in a startup environment.
• You have grit, tenacity, and what people describe to be a “get it done” mentality. You don’t believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

One of Jackpot’s core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

WHAT WE CAN OFFER YOU:

• $120k-$140k base salary + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• PTO/Sick Time
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability

Our Core Values:

• Decisiveness
• You don’t fear failure and you don’t fail the same way twice
• You have strong opinions but are also open minded to new ideas
• You aren't just fast, you're the fastest
• Grit
• You persevere in the face of challenges and adapt to change
• You always follow through on your commitments – you live a 1:1 say/do ratio
• You execute with a founder mentality
• Lifelong Learning
• You are always seeking and implementing feedback
• You are not a finished product and are always searching for knowledge and a means to improve yourself
• You embrace and learn from constructive conflict

About Us:

In the United States alone, over 150m people per year purchase a lottery ticket. The $100B lottery industry is one of the last major industries to allow buyers to transact digitally, with ~5% of sales coming from online transactions.

At Jackpot, we’re seeking to change that. We are looking to build the world’s most user-friendly digital lottery and online gaming platform, leading the charge in bringing this industry into the 21st century through innovation and variety. Jackpot brings verified, official state lottery tickets online, by leveraging its digital platform and proprietary technology to give customers the ability to play anytime, via a user-friendly mobile app or desktop experience.

Having recently closed a $42.5M Series A, Jackpot is backed by some of the biggest names in sports, media, and entertainment, including the Dallas Cowboys, New York Yankees, San Francisco 49ers owners' Aurum Partners, the Tish family (co-owners of the New York Giants), Detroit Venture Partners (run by Cleveland Cavaliers owner Dan Gilbert), and BettorCapital. In addition, the round was co-led by Accomplice and Courtside Ventures, with participation from the Kraft Group, Michael Rubin, Sapphire Sport, Haslam Sports Group, Elysian Park Ventures, Arctos Sports Partners, LionTree, Theo Epstein, Fenway Sports Group President Mike Gordon, DraftKings co-founder and CEO Jason Robins, NBA stars James Harden and Joel Embiid, NHL legend Martin Brodeur, musical artist Lil Baby, and Boston Red Sox President and CEO Sam Kennedy, among others.