Performance Marketing and Operations Intern

Pay Rate: $16.50/hour
Length: 12 weeks
Hours: 32 hours/week
Location: New York, NY; Boston, MA; Austin, TX; Remote

Macmillan Learning is a privately-held, family-owned education publishing and services company and because of that we’re able to focus on what’s most important—helping students of all abilities and backgrounds learn and succeed. Education creates opportunities for students, helps develop lifelong skills, and enhances our society. At Macmillan Learning, we recognize the important role that educational content and technology play in supporting that. All that we do—from the pioneering products and learning materials we create for high school and college students, to the authors and creators we sign —is in service of ensuring that students of all abilities and backgrounds engage, learn and succeed. Our mission is to inspire what’s possible for every learner. We envision a world in which every learner succeeds. Through our content, tools, and services, we aim to make that a reality.

Intern with us Summer 2025, so you can Achieve More. 

What will you be doing and learning?

• Support website updates by assisting in launching product pages and managing web content.
• Contribute to website migration efforts by helping with community platform transitions.
• Assist in AI tool management by supporting the training, testing, and maintenance of custom GPTs.
• Analyze user behavior by reviewing HotJar recordings and heatmaps to gather insights.
• Support campaign execution by shadowing Digital Marketing Specialists (DMS) and assisting with campaign tasks.
• Manage project workflows by entering new campaigns and tactics into Asana.
• Participate in campaign planning by attending stand-up meetings and gaining insights into strategy development.

What You’ll Gain

• Exposure to digital marketing strategies and marketing operations.
• Opportunity to work with industry professionals and grow your network.
• A chance to contribute to meaningful business growth initiatives.

Skills / Knowledge:

• Currently pursuing a degree in Marketing, Business, or a related field
• Strong analytical skills and familiarity with data-driven decision-making
• Basic understanding of digital marketing, market research, or web operations
• Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms is a plus.
• Excellent communication and organizational skill
• Eagerness to learn and thrive in a fast-paced environments

This internship is eligible for remote participation, excluding the following locations: Arizona, Alaska, Arkansas, California, Colorado, Washington DC, Hawaii, Illinois, Maryland, Minnesota, Mississippi, Nevada, Oregon, South Dakota, Washington State, West Virginia, Wyoming. This internship will be on a hybrid schedule for those candidates that are within a commutable distance to our New York, NY ;Boston, MA; or Austin, TX offices

Macmillan Learning is a privately-held, family-owned company that inspires what’s possible for every learner. We envision a world in which every learner succeeds. Through our content, tools and services, we aim to make that a reality. To learn more, please visit macmillanlearning.com, join our Macmillan Community, stay connected to our Learning Stories blogs, or see us on LinkedIn, Facebook, or X. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance.  Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.