Partner Marketing Manager

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

The Partner Marketing Manager will play a pivotal role in launching the extension of a remarkable program to the US by enabling IT resellers to develop and execute effective marketing strategies that drive business growth. Acting as a trusted advisor, you will consult on marketing tactics, manage partner relationships, and provide strategic and operational support, including training, campaign management and reporting. This position combines elements of project management, partner enablement, marketing consultancy, and relationship building in a dynamic B2B technology environment.

What you'll do

• Plan, manage, and support partner marketing plans and campaigns, ensuring alignment with business goals.
• Serve as the primary point of contact for partners, providing guidance on marketing & sales tools and strategies to promote vendor products.
• Advise on and support the execution of marketing tactics, both online (e.g., email, SEO, social media, video production) and offline (e.g., events, telemarketing, print advertising).
• Monitor, analyze, and optimize marketing campaign performance, sharing feedback and recommendations.
• Prepare detailed reports and presentations for clients, showcasing progress and actionable insights.
• Onboard partners to marketing platforms, conduct demos, deliver training sessions or webinars and commit to their engagement growth
• Liaise with suppliers to facilitate top partnership contract renewals
• Collaborate with local teams on MDF requests and claims, ensuring compliance and accuracy.
• Foster trusted relationships with key decision-makers to enable long-term success.
• Manage agencies, oversee deliverables, and ensure high-quality outcomes.

Qualifications

• 2-3 years of experience in a marketing role, ideally in the tech sector.
• Strong knowledge of online and offline marketing tactics, campaign management, and digital tools.
• Proficient in MS PowerPoint, Excel, and Word, with experience generating and presenting data.
• Exceptional client liaison, communication, and relationship-building skills.
• Attention to detail, organizational skills, and the ability to manage multiple tasks independently.
• Familiarity with Salesforce or similar CRM systems is advantageous.
• Passion for technology and keeping up with marketing trends.

• Strategic thinker with a hands-on approach.
• Self-management at the same time a collaborative team player with a proactive attitude.
• Skilled in identifying partner needs and delivering tailored marketing solutions.

This role offers the opportunity to work with leading technology vendors and develop innovative strategies to enhance partner success in a dynamic and fast-paced industry.

Benefits:

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.