PAID SOCIAL SPECIALIST/REMOTE USA - GDM (Gray Media Group)

About Gray Media: 

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.  

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.  

About Gray Digital Media (GDM): 

Gray Digital Media is a leading digital media company that values excellence, innovation, and the development of our employees. We provide digital advertising solutions across a full suite of digital products that are strategically deployed into a marketing solution that drives results. Our team of industry experts will help support our clients' advertising campaigns from idea and strategy, campaign execution and optimization to campaign insights and results tracking.

Job Summary/Description:

The Paid Social Specialist manages online campaigns within primary social platforms including, but not limited to, Facebook, YouTube, LinkedIn, and TikTok. This position will involve creating and monitoring paid social campaigns including brand awareness and lead gen objectives, trafficking and optimizing ads, and managing inventory across multiple platforms. This is a remote position.

Outside the day-to-day paid campaign management within social media platforms this position will also serve as a strategic advisor and subject matter expert in Paid Social to internal teams as well as to Gray's markets and their advertisers. The Paid Social Specialist will develop and execute strategic and tactical initiatives designed to achieve our clients' Paid Social program goals.

Duties/Responsibilities include (but are not limited to):

Essential Duties (Including but not limited to the following):
• Assist in maximizing campaign exposure to a target audience.
• Create compelling ads within social platform specs with continued testing of creative appeals, messaging and brand positioning.
• Pull platform reporting to monitor campaign pacing and performance across platforms.
• Optimize campaigns to meet challenging markets and competitive conditions in order to meet and/or exceed campaign objective targets as directed by clients and/or leadership.
• Execute testing strategies across all major campaign assets or controls for success.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies.
• Generate and assemble internal reports, including front end data and backend accountability.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Pacing Reports and Monthly/Quarterly Business Reviews.
• Careful attention to salient metrics and price points.
• Complete activities according to best practices, standard operating procedures, and team member guidance.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team learnings.
• Collaborate and partner with internal teams, social platform partners, and client teams.

Qualifications/Requirements:

• Bachelor's degree or equivalent work experience with at least 1-2 years of experience working in paid social.
• Hands on experience in managing monthly campaign budgets from $5k to $50k+.
• Familiarity of self-serve platforms, API technology and in-platform reporting tools: Meta Business Manager, Google Analytics, Pinterest Analytics, Snap Business Manager, TikTok Business Center, LinkedIn Business Manager, Twitter Analytics.
• Problem solving & decision making – ability to use logic and methods to solve difficult problems, probes fruitful sources for input, makes good decisions based upon a mixture of analysis, wisdom, experience, and judgement.
• Ability to understand client goals and how they translate into media strategy when applied via online technologies.
• Ability to effectively communicate processes and tactics to internal team members.
• Extremely detail-oriented with the ability to manage multiple data points and analysis for a volume of campaigns.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", include your resume, cover letter, and references 

(Current employees who are interested in this position can apply through the Gray-TV UKG self-service portal) 

Gray Media Group/Gray Media is a drug-free company 

Additional Information: 

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training. 

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. 

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.