Paid Search Marketing Manager (PPC)
Pleasanton, California, United States
Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of live events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
PlanetArt is looking for a Paid Search Marketing Manager (PPC) to support the company’s Marketing Department. The successful candidate will be highly skilled at using Google Ads and Microsoft Ads to drive profitable revenue growth.
PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton, CA area as we operate on a hybrid work model (3 days onsite, 2 remote)
What You’ll Do
Key Responsibilities
- Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
- Use best practices, as well as innovative techniques, to grow our businesses.
- Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
- Manage campaign expenses and stay on budget.
- Optimize landing pages and the sales funnel.
- Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.
- Track, analyze and report on results.
Requirements
What You Should Have
Skills, Qualifications, and Requirements
- 2+ years of experience managing paid search marketing campaigns.
- Strong Google Ads and Microsoft Ads skills.
- Excellent understanding of marketing & customer acquisition.
- Strong analytical skills.
- Excellent communication & teamwork skills.
- Bachelor’s Degree.
- Covid-19 vaccine is required – reasonable accommodations will be considered.
What You Can Expect
Working Conditions
- Work is performed in an office environment with low to moderate noise levels.
- Position requires regular, continuous use of computer.
- Position requires regular sitting and standing.
- Position requires regular interaction with team members through the following …
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Hybrid work model Local candidates only
Benefits/Perks401(k) matching 401k with matching Dental Insurance Employee Discounts Employee Product Discounts Health insurance Hybrid work Life Insurance Paid Time Off Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays Vision Insurance Work-life balance
Tasks- Analyze data
- Collaborate with account manager
- Communication
- Manage expenses
- Optimize campaigns
Campaign Management Communication Customer acquisition Data analysis Google Ads Marketing Microsoft Ads Teamwork
Experience2 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9