Paid Search Manager I

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.  Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors.  Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally.  Front Line is the world’s top artist management company, representing over 250 artists.  These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

We are seeking a Paid Search Manager I to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This role will set up and run Paid Search campaigns, for the Ticketmaster business, reporting into the Senior Manager, Paid Search.

The Ticketmaster division enables top artists, sports teams and venues to reach their fans and encourage them to attend live events.

The responsibilities of an Manager I will include setting up, launching and monitoring campaigns. Manager I's must meticulously analyze data, optimizing towards key metrics and reporting out on findings throughout the campaign and post. Success in this role will be based on the proficiency in which assigned tasks are completed, an ability to summarize concepts or insights concisely and a proven track record of developing strategic campaigns. M1s are the go-to resource on all things related to campaigns and will have a great chance to learn more about the digital media industry, as well as get a great understanding of the live events promotions world.

The Manager I (MI) should be familiar with the search landscape and how different strategies and tools (e.g. SA360) are leveraged to meet marketing objectives and is comfortable managing high campaign volumes with a variety of KPIs and communicating effectively with both internal and external stakeholders.

WHAT THIS ROLE WILL DO

Under the direction of Senior Media Manager, responsible for managing day-to-day operations of digital media programs, including but not limited to:

• Executing large volume of campaigns

• Monitor pacing and track progress to goal for 30+ active campaigns at any given time

• Optimize and report on results

• Identify test-and-learn opportunities and develop business justifications

• Work with technology partners to enable better search solutions

• Work with larger team to provide strategies and tactics for clients

• Support team in client calls

• Communicate effectively and frequently with internal and external stakeholders

• Maintain expert knowledge of current digital media industry trends, and integrate that knowledge and the implications with new product development

• Set up and maintain projects and delivery timelines using task management platform

• QA creative and troubleshoot campaigns to ensure proper tracking

• Work with other divisions of Ticketmaster/LiveNation to ensure that multi-channel campaigns are running in sync

WHAT THIS PERSON WILL BRING

• 3+ years of digital marketing experience, with a focus on Paid Search including Google and Microsoft

• Proven track record using Search Ads 360, Google Search Ads, and Microsoft Search Ads

• Able to prioritize tasks across 30+ planned and active Paid Search campaigns at any given time

• Experience managing localized campaigns across multiple regions

• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics

• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools

• Exceptional written & verbal skills with the capability of presenting key findings and learnings

• Bachelor’s degree in marketing, business, economics, or related field

• Affinity for sports, concerts, and live entertainment industry preferred

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

• WEALTH: 401(k) program with company match, Stock Program

• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

• OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

#LI-CJ1

#LI-HybridLosAngeles, CA

#LI-RemoteLosAngeles,CA

----------

The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.