Paid Media Specialist

Job Summary:

FHI 360 is seeking an experienced, highly detailed, and technically proficient Paid Media (Biddable Platforms) Lead to join our dynamic paid media team. This role is ideal for a professional leader with a deep understanding of hands-on digital strategy and media buying on self-managed biddable media platforms (including but not limited to: Google Search, YouTube, Facebook, Instagram, TikTok, Snapchat, and Reddit).

The Paid Media Specialist (Biddable Platforms) will be responsible for implementing and building campaigns directly on biddable media platforms (under the guidance of senior paid media team members) while providing optimization recommendations and maintaining industry best practices. The ideal candidate will have experience in all facets of the biddable media ecosystem (including both performance and awareness-based paid media campaigns).

This position requires a high level of detail and organization to manage the implementation and pacing of numerous separate-but-cohesive public health and social change campaign budgets. Because biddable platforms account for a large portion of the overall media investment, this individual will play a critical role in driving our clients’ business goals using said platforms.

Location: Remote (U.S.) - Eastern Time Zone hours; Preference for candidates based in Atlanta, GA, or Washington, DC.

Technical Officers (Level I – III) provide a range of technical and administrative services at increasing levels of complexity to support project implementation and proposal development. Individuals within these positions are expected to demonstrate an increasing level of proficiency with the specific relevant technical area.

Accountabilities:

Key Responsibilities:

• Campaign Implementation:  Leads the building, QA, and troubleshooting various campaigns, ad sets, and ads across multiple biddable media platforms (with guidance from senior paid media team members). Additional responsibilities may include but are not limited to: conducting paid search keyword research, ad copy and content analysis, mapping out platform-specific audience targeting segmentation and accompanying recommendations, etc.

• Budget Pacing: Own and strictly adhere to necessary budget pacing across all platforms, campaigns, audiences, and ads, ensuring budget is consistently on track (no over or under-spend).

• Performance Monitoring: Continuously monitor campaign performance, analyze key metrics (e.g., impressions, clicks, CTR, CPM), and make data-driven adjustments to optimize results.

• Reporting: Develop comprehensive performance reports and insights to communicate key data points and insights to clients and internal stakeholders - highlighting key achievements, challenges, and areas for improvement.

• Collaboration: Collaborate with the media planning team to implement and adjust campaigns, as needed, while providing expertise and insight on biddable platform strategies.

• Innovation: Stay up to date with industry trends, best practices, testing, and emerging platforms to identify new opportunities for media placement and audience engagement.

• Training and Development: Mentor paid media team members, as needed, to build a more cohesive and information-sharing team environment.

Project Design Implementation:

• Develops strategies and tools for the design and implementation of specific technical components.

• Monitors project deliverables and reports to supervisors.

• Leads technical project activities and sub activities and assists with project implementation.

• May implement components of the technical portions of the project plan.

• Identifies and raises issues to senior technical staff.

• Functions as the technical lead with oversight of project technical administrative and finance compliance, technical deliverables, and team management, (includes projects and consultants).

Business Development and Client/Funder Support:

• Successfully leads new business development initiatives including project design, budgeting, and recruitment efforts.

• Provides final authorization and approval of the technical portions of proposals and project design, based on the design and direction set by technical leadership.

• Builds productive working relationships internally and externally.

• Collects data for inclusion in proposals, which consist of assisting with proposal research and developing proposal strategies.

• Draft proposals, budgets, and work plans.

• Participate in business development meetings with partners and clients.

Operations Management (Finance, HR, etc.):

• Ensures project activities are on track with work plans, with technical expertise informing project implementation.

• Oversees project timelines and budgets. Assists in the development of donor reports and presentations.

• Tracks technical project spend under broad supervision.

• Tracks Statement of Work (SOW) and budget tracking systems; provides reports to supervisors.

• Collects financial and technical tracking data; prepares reports.

• Coordinate with suppliers for procurements.

Project/Program Reporting:

• Prepares reports and papers summarizing project results and analyzing data sets and technical assessment findings.

• Establishes and maintains SOW and budget tracking systems.

• Drafts / prepares client technical reports.

• Creates technical content (e.g., reports, presentations, manuscripts).

Quality Assurance:

• Develops in-depth knowledge of quality standards through formalized system that documents processes, procedures, and responsibilities for achieving quality policies and objectives.

• Coordinates and direct activities to meet client/funder and regulatory requirements.

Applied Knowledge & Skills:

• In-depth knowledge of concepts, practices, and procedures with providing technical support for research studies.

• Development of scope of work and deliverables for partners, consultants, etc.

• Broader knowledge of quality standards

• Proficiency with database management software and on-line search tools required.

• Has sensitivity to cultural diversity and understanding of the political, contextual, and ethical issues in assigned areas.

• Articulate, professional, and able to communicate in a clear, positive manner with clients and staff.

• Must be able to read, write, and speak fluent English.

• Excellent organizational and analytical skills.

• Excellent and demonstrated project management skills.

• Ability to influence and collaborate with others.

• Demonstrated proficiency with using Microsoft Office Suite required.

• Ability to analyze and interpret data, identify errors, and prepare reports.

• Ability to solve problems and implement corrective action as needed.

Competencies:

There are 31 FHI 360 development competencies, of greatest focus for this particular job will be:

• Project Management (Planning and Time Management) - Accurately scopes out length and difficulty of tasks (sets objectives/goals/measures). Breaks down work into steps, schedules, task/people assignments. Marshals people, time, and resource efficiently. Arranges information in a useful manner and orchestrates multiple activities at once.

• People Management (Making Others Great) – Facilitate professional development of staff by providing challenging, learning assignments and opportunities. Shares and solicits feedback monthly at the very least. Helps establish compelling development plans. Assigns responsibility and accountability for tasks/decisions. Monitors process, progress, and results. Creates a climate in which people want to do their best.

• Creating and Managing Systems and Processes – Recognizes the need for standardization and balances client and organization need in systems design. Anticipates the effects of process change on people while optimizing task efficiency and simplicity.

• Employees are expected to possess or have high potential for development of these three fundamental competencies.

Problem Solving & Impact:

• Works on problems of moderate to complex scope that require review of various factors.

• Exercises good judgment with selecting methods and techniques to determine appropriate action.

• Decisions may cause delays and affect a work unit or area within a department.

• Identifies and raises issues to senior technical staff

• Networks with key internal and external personnel.

• Decision may cause delays or failure to achieve results that impact departmental goals.

Supervision Given/Received:

• Determines methods and procedures on new projects and assignments.

• Serves as team lead and may mentor other lower-level personnel.

• May supervisor junior level staff.

• Typically reports to an Associate Director/ Director.

Education: **

• Master’s Degree or its International Equivalent in Civil Society, Communication and Social Marketing, Economic Development, Education, the Environment, Gender, Health, Nutrition, Research, Technology and Youth or a Related Field, or a combination of education/experience***

• Project Management (PM) Certification preferred.

Experience: **

• Typically requires 6+ years of relevant experience managing data collection and technical assistance experience.

• Prior work experience in a non-governmental organization (NGO), government agency, or private organization.

• International or Domestic (US) Program Development or Program management experience preferred.

Typical Physical Demands:

• Typical office environment.

• Ability to spend long hours looking at computer screen and doing repetitive work on a keyboard.

• Ability to sit/stand for extended periods of time.

• Ability to lift/move up to 5 lbs.

Technology to be Used:

• Personal Computer/Laptop, Microsoft applications (i.e., Office 365, SharePoint, Skype/Zoom/Teams), cell phone/mobile technology, and standard office equipment.

Travel Requirements:

• 10% - 25%

The expected US Based hiring salary range for this role is listed below. Candidate FHI 360 pay ranges represent national averages that vary by geographic location. When determining an offer amount, FHI 360 factors in multiple considerations, including but not limited to: relevant years of experience and education possessed by the applicant, internal equity, business sector, and budget. 

Base salary is only one component of our offer. FHI 360 contributes 12% of monthly base pay to a money purchase pension plan account. Additionally, all US based staff working full-time, which is calculated at 40 hours/week, receive 18 days of paid vacation per year, 12 sick days per year, and 11 holidays per year. Paid time off is reduced pro rata for employees working less than a full-time schedule.

US Based Hiring Salary Range: $87,000 - $111,000

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

Our values and commitments to safeguarding: FHI 360 is committed to preventing any type of abuse, exploitation and harassment in our work environments and programs, including sexual abuse, exploitation and harassment. FHI 360 takes steps to safeguard the welfare of everyone who engages with our organization and programs and requires that all personnel, including staff members and volunteers, share this commitment and sign our code of conduct. All offers of employment will be subject to appropriate screening checks, including reference, criminal record and terrorism finance checks. FHI 360 also participates in the Inter-Agency Misconduct Disclosure Scheme (MDS), facilitated by the Steering Committee for Humanitarian Response. In line with the MDS, we will request information from job applicants’ previous employers about any substantiated findings of sexual abuse, exploitation and/or harassment during the applicant’s tenure with previous employers. By applying, job applicants confirm their understanding of these recruitment procedures and consent to these screening checks.

FHI 360 will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment  process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others — and yourself.

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