Paid Media Specialist

Hi, we’re TechnologyAdvice.

At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. 

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below. 

Position Overview

The Paid Media Specialist will be an integral part of our Paid Media Team. This team member will provide support for many critical aspects of the campaign planning & launch process, ranging from audience & keyword research, campaign & ad builds, 3rd party integration setups, ongoing optimization, reporting & analysis, and more.

Employment Level : Mid-Level

Employment Type: Full-time

Location: Philippines 

Working Hours: 4pm to 1am PHT

What you'll do

• Build ad campaigns across Google, Microsoft, Meta, LinkedIn and more
• Support our expansion onto new ad channels
• Conduct keyword and audience research to inform campaign targeting
• Build audiences using a variety of first and third-party data sources & tools
• Configure end-to-end conversion and lead tracking using third-party integrations
• Initiate and manage creative requests to get ad assets from our design team
• Query, manipulate and analyze data from multiple sources both within ad channels and externally Google Sheets, Looker Studio and Tableau
• Identify and suggest optimization opportunities based on performance data

Who you are

• A paid media marketer with 2+ years of experience on paid search, paid social & paid display
• You have experience building campaigns in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and likely a few other ad platforms
• You have a solid understanding of ad platform metrics and what success looks like
• You are data-driven and analytical, always challenging the status quo to …