Paid Media Marketing Strategist (Remote)

Join our mission to create a completely new, 100% digital bank that uses consumer feedback to truly meet customers’ best interests. Jenius Bank, a division of SMBC MANUBANK, and a member of SMBC Group, is being built by a close-knit and fun-loving team of financial services professionals and technology experts who came together for the challenge of building a full-service digital bank from scratch. We’re committed to doing it the right way for the customer and are growing rapidly. To learn more about our relationship to our parent company, visit our website.

The anticipated salary range for this role is between $80,000.00 and $130,000.00. The specific salary offered to an applicant will be based on their individual qualification, experiences, and analysis of current compensation paid in their geography and the market for similar roles at time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC MANUBANK offers a competitive portfolio of benefits to its employees.
.

Jenius Bank is strategically scaling up a portfolio of products and building extraordinary experiences. In 2023, we launched our first two products reaching $1 billion in deposits and over $700 million in loans, all before Jenius Bank’s first anniversary. We don’t plan to slow down, with ambitious growth plans and the capital necessary to execute a multi-year strategic plan. We have a start-up mindset paired with SMBC Group’s 400 years of history. SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries and is committed to creating new business to better serve customers in the rapidly evolving digital environment. Join us on the journey that has caught the attention of the Banking Dive, and more to reinvent banking where smarter banking translates to a richer life.

SUMMARY:

• We are looking for a motivated and seasoned performance marketing strategist with experience growing acquisition programs in the financial services space
• You will support development of our integrated multi-channel long-term strategy and partner with our media agency to execute the tactical plan (channels including but not limited to Programmatic Display, Paid Search, Online Video, and Paid Social)
• You will balance priorities and the budget to achieve volume goals within the guardrails of individual product CACs 
• You will serve as a key driver and partner with internal functions like Legal/Risk/Compliance to develop processes and procedures to meet compliance requirements
• The Performance Marketing Strategist reports into the Head of Growth Marketing. This role will be instrumental in both the initial launch and scaling to next level of growth

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Support strategic roadmap for key product launches to meet organizational business goals
• Analyze qualitative and quantitative data to extract actionable insights in support of ongoing optimization, ability to dive into the data and collaborate with data and analytics teams
• Provide strategic recommendations and execution strategies for audience and creative targeting opportunities, campaign structuring, landing pages, CTAs, and other levers in accordance with achieving business goals 
• Oversee Paid Media budgets across products. Support performance forecasting on a weekly/monthly basis or as needed and assist with invoice reconciliation
• Partner with wider Marketing team for a holistic marketing approach to extract incremental value and reduce waste
• Ensure proper tracking is in place, working closely with Analytics and Engineering to implement appropriate tracking mechanisms and hold agency accountable to measurement standards
• Develop and maintain a continuous testing agenda to optimize on-going performance 
• Provide stakeholders with regular updates on performance, strategies, and recommendations, work as a subject matter expert presenting to large groups and in one on one discussions to ensure that the value of Paid Media is well understood 
• Keep pace with Paid Media trends and changes, best practices and developments
• Assist with standing up additional new channels as business requires, such as OLV and reddit

POSITION SPECIFICATIONS:

• 5+ years of digital marketing experience (preferably in financial services)
• Hands-on experience with digital marketing platforms such as DSPs, CM360, DV360, SA360, GTM, Meta, Google Ads, YouTube Ads, Linkedin Ads (certification in these areas are a major plus)
• Strong understanding of the interplay between digital channels and their roles across the user journey
• Understanding of pixel-based technology that enable accurate reporting and the success of your channel(s) 
• Excellent project management skills with a history of successfully driving projects to completion
• Experience in fast paced growth environments and ability to manage multiple projects
• Bachelor’s degree required

Other Characteristics

• An entrepreneurial spirit who takes initiative and proactively drives for results
• Ability to manage the details of multiple projects, deadlines and changing priorities while maintaining excellent and accurate work
• An understanding of multi-channel marketing/multi-touch attribution
• A passion for leveraging data, metrics and insights to drive results and learnings
• A team player and collaborator, who is able to work across levels and personalities
• Passionate about the company mission

EOE STATEMENT
SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.

CCPA DISCLOSURE
Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.