Paid Media Manager

WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019-2024 Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.

WHO WE ARE LOOKING FOR: Fors Marsh’s Strategic Creative & Communications business unit is expanding their Media & Engagement practice area, and is seeking a Paid Media Manager. The project/client work will largely focus on public health campaigns. The individual best suited for this position will have experience working with paid media leads to build paid media plans and buys for our federal clients. This includes recommendation of media tactics, paid media vendors, and key performance indicators (KPIs). This person will ensure all clients media buys are running as planned and within budget and time allocated. They will work on client pacing and performance reports as needed.

Responsibilities include:

• Conducts client presentations and articulates media strategies, recommendations, and campaign performance results for assigned client portfolio.
• Develops and implements comprehensive media plans aligned with client objectives, target audience, and campaign goals.
• Conducts audience research, market analysis, and competitive intelligence to inform media strategy and messaging.
• Collaborates with internal teams to align media plans with creative strategies and campaign objectives.
• Identifies media opportunities and explores emerging trends to enhance campaign effectiveness.
• Executes media-buying activities, negotiates rates, and secures placements across various media channels.
• Develops and maintains relationships with media vendors and partners to optimize media investments.
• Monitors media budgets, ensuring efficient allocation and adherence to client objectives.
• Monitors and analyzes media campaign performance, providing insights and recommendations for optimization.
• Tracks key performance metrics, interprets data, and makes data-driven adjustments to maximize return on investment (ROI).
• Continuously evaluates media performance against campaign objectives and industry benchmarks.
• Serves as a trusted advisor, …