Paid Media Analyst

Paid Media Analyst 

As a Paid Media Analyst, you will be instrumental in supporting our Growth Marketing (GM) team’s mission to drive paid traffic and enhance our brands visibility while meeting ROAS (Return on Ad Spend) targets. We are looking for a self-starter to work alongside our Paid Media Manager, where your keen analytical skills will be essential as you delve into Google and Bing (search, display, video, PMAX, discovery), Meta, programmatic, lifecycle marketing (email, retargeting), and new channel opportunities. 

You'll play a vital role in ensuring our campaigns are optimized through testing, data analysis and campaign management, helping us generate demand and traffic and attract a larger, quality audience to our marketplace properties (sparefoot.com, storage.com, selfstorage.com). 

Campaign Setup & Management 

• Assist in the setup and management of paid media campaigns across various platforms (Google, Bing, Meta, etc.). 
• Implement campaign targeting, bidding strategies, and ad creatives (including ordering creative and writing ad copy). 
• Conduct keyword and audience research for targeting and optimization. 
• Assist with procedures such as search query mining, bid modifier adjustments, refining keywords, campaign restructure, bidding and budget optimization to maximize return. 
• Execute and monitor A/B testing in campaigns and on landing pages in partnership with our product team. 

Campaign Performance Tracking 

• Track and analyze key campaign performance metrics (e.g., impressions, clicks, conversions, cost per click/conversion).
• Report on key performance metrics (KPIs) comparing them to our Paid goals and benchmarking data. Surface any trends to leadership. 
• Complete daily pacing reporting decks, analyzing daily data and reporting back any anomalies.
• Analyze campaign data to identify trends, patterns, and areas of opportunity.
• Maintain process documentation and stay informed on industry best practices, algorithm updates, and trends in Paid Media. 

What you will need: 

• Minimum 2 years of relevant experience. 
• Bachelor’s degree in Marketing, Communication, or related field. 
• Knowledge of Google Ads, Bing Ads, and/or Meta Ads 
• In-depth MS Excel knowledge including pivot tables, VLOOKUPs and IF statements.
• Experience with Tableau, Looker or other data visualization tools is a plus.
• Strong analytical and problem-solving skills
• Self-starter with the ability to take on new projects with minimal guidance to support company initiatives and hit goals
• Enthusiasm for working within a project management tool
• A detail-oriented personality - you know that the little things are what makes or breaks campaigns
• Comfortable working for a 100% Work from Home company. Prior experience working from home is a plus.
• Automation/Email experience is a plus.
• Prior experience in consumer marketplaces is a plus

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.

We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.

By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role. 

All applicants must be currently authorized to work in the United States on a full-time basis.

Location: Primarily REMOTE

• Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

Most of our roles are remote, while certain positions in Costa Mesa, CA offer hybrid work flexibility. For CA hybrid roles, candidates must be located in or willing to relocate to Costa Mesa, California.

About Us:

At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That’s why we’ve built the industry’s first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution. 

We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible.
• Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals.
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making.
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.

Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you’re excited about this role but your professional background doesn’t perfectly align with the qualifications above, we encourage you to apply. Even if this role isn’t the right match, we would love to have your resume on file for future opportunities!

Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.

Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers

We’ve been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.

To protect yourself, please consider the following guidelines:

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at POps@storable.com for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com

We’re committed to ensuring a transparent and secure hiring process.

Thank you for your vigilance and interest in joining our team.