Paid Media Analyst

Location: Remote USA - This role can be performed anywhere from the United States, with working hours following a Pacific Time (PT) schedule.

The Role

GoPro’s performance marketing team is seeking a highly analytical and detail-oriented Paid Media Analyst as we build out our in-house advertising team. This role will be responsible for compiling data across platforms into a consolidated report, analyzing the data, and reporting on the data. 

As a Paid Media Analyst, you will work closely with the Search, Social, and Programmatic teams to conduct in-depth analyses of campaign performance, providing actionable insights to help drive strategic marketing decisions. The ideal candidate should have a strong quantitative background, ability to synthesize data for storytelling, and a passion for uncovering trends and patterns in data.

What You Will Do

• Collect and consolidate campaign data from all channels into a master data source 
• Create monthly and quarterly reports for planning teams, creative teams, and leadership that include overall performance along with actional insights 
• Analyze performance data from both channel platforms as well as Google Analytics, and reconcile performance differences between the two 
• Assist with set up and analysis of channel level test & learn strategies  
• Develop processes and workflows for reporting 
• Collaborate with performance marketing peers and in-house creative teams to understand campaign strategy and structure 

Skills We’re Excited About

• Minimum 3 years experience in marketing analytics with a focus on paid media 
• Proficiency in Google Analytics, Looker Studio, Microsoft Excel, SQL 
• Strong communication skills with the ability to synthesize data into clear, actionable insights 
• Open-minded team player with experience working directly with creative and other marketing teams 
• Analytical by nature, strives on understanding data to inform strategic decision-making  
• Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions. 
• Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment 
• Self-motivated and proactive 
• Sense of humor and passion for sports, outdoors and/or travel 
• BA: Data science or related field 

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $56,100 - $76,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.