Paid Digital Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a Paid Digital Marketing Manager at Vanta, you will support the strategy, execution, and optimization of our paid digital marketing efforts, ensuring we drive high-quality traffic, increase conversions, and effectively scale customer acquisition.

The Growth Marketing team is responsible for driving Sales pipeline and scaling Vanta across many audiences by delivering high-impact campaigns. We focus on a data-driven approach, leveraging cutting-edge tools and technology to optimize performance and deliver measurable results across channels. Our goal is to continuously improve our marketing efficiency, expanding our reach while maintaining cost-effectiveness.

In this role, you will be a key driver in achieving Vanta’s growth objectives by delivering on multiple digital advertising programs to specific segments of our market. Your expertise in managing acquisition costs, executing campaigns, and optimizing performance will directly contribute to our ability to acquire and retain customers at scale, while also reinforcing Vanta’s position as a leader in the security space.

What you’ll do as a Paid Digital Marketing Manager at Vanta:

• Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms.

• Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI).

• Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality.

• Collaborate with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta’s overall brand and growth strategy.

• Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies.

• Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness.

How to be successful in this role:

• 5+ years proven experience managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI.

• Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels.

• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.

• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and …