Paid Digital Marketing Manager

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.

What you’ll do

As a Paid Digital Marketing Manager, you will be a key driver of AMER paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled digital campaigns across user segments and funnels. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. As your region’s paid manager, you will be the go-to expert on paid digital and collaborate with our Head of Paid Digital to maximize revenue through this channel for your region.

Responsibilities 

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
• Own end-to-end campaign set up, measurement, and optimization. Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
• Scale web conversion campaigns to represent more than half of paid social investment mix, at a positive ROI. 
• Drive structured experiments to grow new channels (e.g. streaming audio) and grow them into meaningful contributors to our paid media mix.
• Support Stripe in building and optimizing our paid program using business knowledge and data. You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
• Report up and out on campaign performance to …