Paid Ads Director - St. Louis, Missouri, United States - Remote

This role will manage, oversee, and implement the overall paid ads strategy for our clients. They will grow brand awareness and drive traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. In addition, they will develop the paid ads strategy and customer engagement by blending both brand and performance marketing for the company. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms. 

Responsibilities

• Lead and manage a team of paid ad professionals, including hiring, training, and performance management
• Foster a collaborative and innovative team environment, encouraging knowledge sharing and skill development
• Delegate tasks and projects while ensuring the team's efforts are aligned with the overarching strategy
• Develop, execute, and optimize paid ad campaigns to drive customer acquisition, retention, and revenue growth, including digital and direct response marketing campaigns
• Collaborate closely with sales teams to align marketing strategies and tactics with overall business goals
• Develop multichannel strategy to drive marketing performance and capture incremental revenue
• Monitor and evaluate digital campaigns for optimization and continued effectiveness
• Consult on paid ad campaigns from initiation through to their execution and implementation
• Identify an optimal mix of digital marketing tactics to ensure broad coverage and a targeted demand gen / lead gen focus
• Manage relationships with external vendor partners, ensuring they deliver results 
• Leverage AI and machine learning technologies, such as programmatic advertising, chatbots, and automated email campaigns, to optimize marketing performance and customer engagement
• Ensure the team's technical competencies are up-to-date and aligned with industry best practices, such as proficiency in paid ad automation platforms, analytics tools, and advertising platforms …