Organic Strategist, Retail Media

JOB OVERVIEW:
As an Organic Strategist at GR0 Agency, you will be responsible for developing and executing go-to-market strategies for our clients, as well as implementing our core strategies to drive growth. You will collaborate closely with our media buying and strategy teams.
If you have a minimum of 2 years of experience in the Amazon FBA field, are proficient with Amazon Seller Central, and enjoy strategizing with clients to help their businesses thrive, we want to hear from you! We're looking for individuals who are hard-working, adept at overcoming complex challenges, have strong attention to detail, and are technologically savvy.

Duties/Responsibilities:

• Heavily Strategic Across Multiple Platforms: Develop and implement comprehensive advertising strategies on retail media platforms, including Amazon, Walmart, Target, and/or TikTok Shop.
• Thorough Execution: Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach
• Platform Expertise: Maintain a strong understanding of retail media best practices and platform-specific advertising features. Analyze brand performance and recommend strategies to grow business. 
• Project & Time Management: Exhibit excellent project management skills by utilizing tools like ClickUp to organize tasks, track project progress, and ensure timely delivery optimizations.
• Innovative Strategies: Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, Affiliate, etc. to build awareness and improve conversion rate & rank.
• Assortment Management: Coordinate with clients to collect necessary product descriptions and pricing. Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website.
• Organic Metrics: Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance. Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing
• Demand Forecasting: Lead demand forecasting, developing accurate scenarios in collaboration with other internal functions and iterate these as demand and supply conditions evolve.
• Market Research: Conduct market research, competitive analysis, and financial modeling on marketplace, eCommerce, and the digital industry to help stakeholders stay ahead of trends
• Cross-Functional Teamwork: Collaborate cross-functionally with marketing, sales, support, and product teams to align advertising efforts with business goals.
• Feedback Implementation: Prepare and present performance reports and insights to stakeholders, showcasing initiatives and outcomes.
• Team Building and leadership: Develop, mentor, and retain an exceptionally high performing Amazon team by providing leadership, support, and motivation to the team members.

Key Performance Indicators (KPIs):

• Maintain <5% monthly churn in your book of business.
• Ensure 100% communication on client conversations related to strategy & feedback.
• Manage 5-8 accounts.

Required Skills/Abilities:

• Degree in Business, Public Relations, Marketing, Advertising, Communications or equivalent preferred
• Overachiever & displays influential leadership skills
• Minimum 2-3 years of experience in a brand management role with the Amazon Seller Central and Vendor Central channels and Ecommerce marketplaces and etailers
• Experience with digital assets, A+/EBC content, SEO, Copywriting and Parent/Child Variations
• Strong understanding of eCommerce Metrics and use of data
• Experience building processes and reporting that allow your efforts to impact brands at scale
• Entrepreneurial, self starter seeking to grow our clients business and drive positive results
• Experience with multiple retail channels a plus: Walmart, TikTok Shop, Target, Instacart, etc.
• Great communication skills both written and oral, with a strong attention to detail
• Great organization, the ability to balance client timelines and business needs, across multiple clients
• Experience presenting to senior-level client contacts during executive summaries or QBRs.
• Amazon tools/software experience: familiar with tools like Helium 10, Jungle Scout, Pacvue, Keepa, etc.
• Knowledge about how marketing and performance affect the purchase funnel
• Near genius in Google Suite & Microsoft Office (Word, Excel, etc.)
• Understanding of design & catalog layouts, digital photography, graphic fundamentals, and typography
• Strong understanding of branding and the customer experience in reference to big and small brand accounts
• Ability to adjust quickly in fast paced environments without the expense of performance

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Hiring Manager Interview) - The first video interview with the hiring manager will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, team dynamics, and company roadmap.
• Stage 3 (Leadership Interview) - This conversation will focus on your strategic approach to organic growth, your experience with retail media, and how you drive impactful results in a fast-paced environment. It’s also a great opportunity for you to gain insight into our vision, and company culture.
• Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $85,000 (commensurated with experience)
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Flexible PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

ABOUT US:
Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.

GR0’s notable awards and achievements include: 
Glassdoor’s “Top CEOs” (2021)Clutch’s “Top 100 Fastest Growing Companies” (2022)Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)Comparably’s “Best Company for Career Growth” (2021)Built In’s Moxie Women in Tech Awards (2021, 2022)Great Place to Work (2021, 2022, 2023, 2024)DotComm Awards (2023, 2024)Power Partner's (2024)
At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply