On-Call Creative Director - Energy

What is the single most important conversation for the human family today? Energy. Where we get the power for our homes, cars, devices, Ai, food – everything – is a critical concern that demands powerful thinking and talent to steer our way forward. This is where you come in.

ICF Next is an award-winning agency that partners with energy distributors in large key markets. In both the residential and business to business space, our clients depend on an authentic and robust communication with customers, stakeholders, legislators, activists and media around energy efficiency and service. Doing this right demands creative ideas, strategic thinking, flawless delivery, and teamwork. We need a pro, a visionary creative lead to take the team and the work to new levels.

If this sounds like you, join our growing Creative Studio of mission-driven creatives, communicators, strategists, and technologists who love what we do. Send your resume and a link to your portfolio—we’d love to see your work!

As an On-Call Creative Director, you will:

• Work zero to 30 hours per week, depending on our overflow work and project needs.
• Manage, lead, and work collaboratively with an art director, designer, copywriter, and the larger team to generate unique concepts and approaches
• Help develop strategic directions for clients
• Ability to present and sell ideas and copy in a persuasive way
• Working on several campaigns at once, under pressure and to tight deadlines
• Overseeing campaigns through the production stage to completion
• Casting actors for TV and radio work
• Liaising with production companies, editors, photographers, animators, etc.
• Meeting the account and project management team to discuss client requirements and product background

Professional Skills:

• Ability to weave audience insight and strategy through creative concept, and articulate same
• Understand the difference between concept and execution
• Uplevel the work and thinking overall through team and account leadership
• Take ownership of the team, process and product at every touchpoint
• Ability to develop insight based on audience, market research
• Ability to work with strategist, account team, client to develop strategic platform for the work that informs concept
• Ability to comprehend, create and adhere to clear brand specific guidelines
• Balance multiple projects successfully 
• Strong interpersonal skills, including the ability to work with people at all levels as well as within a team
• Ability to receive critical feedback and provide revisions accordingly 

Required Basic Qualifications:

• Bachelor's degree
• 12+ years of relevant experience (preferably agency or design firm), to include experience in digital, video, social, campaign, earned and other platforms, experience in energy, sustainability and power company/utility marketing or related industry, and experience in using emerging Ai applications both in static and dynamic forms
• Strong portfolio of past conceptual work

Preferred Qualifications:

• Copywriting background highly preferred

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

 

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. 

 

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.  

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$89,203.00 - $151,646.00

Nationwide Remote Office (US99) Apply