Offline Lead

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
We are seeking a detail-oriented and enthusiastic Offline Lead to join our growing growth marketing team. This role will report into our Associate Director, Growth (Offline) and will support the execution of Caraway’s Offline channels including TV/CTV, Audio, Direct Mail. and OOH. They will own the day-to-day strategy of TV and will manage a direct report focused on Podcast and Direct Mail. They will collaborate with crossfunctional internal teams and assist in aligning all Offline channels with Caraway’s goals, brand values, and mission. They expertly communicate cross functionally and build strong relationships to elevate the Caraway experience, ensuring that all Offline channels, team members, and vendors feel supported and informed at every turn. 

Who You Are: 
As the Offline Lead, you will play a critical role in the success of our Offline Channels. You will ensure the smooth execution of all campaigns. You will manage spend recommendations, strategy, creative testing, and all communication …