National Development Lead, Impact Campaigns

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a National Lead, Impact Campaigns. This position is remote.

The National Lead, Impact Campaigns will be a leader in national strategy and execution for our Leaders of Impact, Woman of Impact and Teen of Impact campaigns and have responsibility for the adoption, growth and success of these revenue streams.  This role will report to the Senior Lead of Impact Campaigns and will have three main areas of focus:

• Lead the strategic development of our Leaders of Impact campaign nationally, through campaign management and oversight, continued product development, and strategy refinement
• Strategic coaching, training and support to staff and nominees across all three campaigns
• Resource development across all three campaigns   

The role will include working closely with the national field development team, across national departments, and directors in the field ensuring the peer-to-peer campaigns strategically grow through new volunteer engagement and new revenue.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Ensure consistent execution of best practice strategies to reduce variance of performance across markets and regions, with a focus on year-round campaign efforts.
• Provide excellent campaign analysis that uses lead indicators and data to drive performance. Analyze the performance and analytics of all nominee websites and social content to inform future direction.
• Evolve the campaign to ensure scalability and consistency to drive internal and external stakeholders - including sharing real-time reporting to drive internal activity, rolling out just-in-time trainings and reporting to ensure campaigns are on timeline and set up to produce their best results.
• Develop and lead training of the peer-to-peer campaigns for nominees, team members, and association staff (thinking through senior leadership to the director-level) including national training bootcamps, bi-weekly training and regional trainings.
• Create the best-in-class nominee and team member experience.
• Work with national team to determine, create and execute any national external events that train, convene, promote or celebrate the peer-to-peer programs.
• Determine and refine the local and national incentives for our nominees, should be campaign specific.
• Continued product and campaign development including updated and new tools for nominees and marketing assets for campaign promotion and recruitment. Partnering with marketing on digital and creative design for all people of impact campaigns and materials including imagery for the campaign, new case studies, promotional videos for the campaigns, materials for staff to use with nominees, social posts for all platforms (Facebook, Twitter, Tik Tok, IG, YouTube), assets to feature nominees at core events, etc.
• Monitor and analyze external and internal trends and data in collaboration with the Center for Development Operations to develop benchmarks, standard methodologies, priorities and focus areas.
• Work directly with region consultants and markets to provide direct consultation and training including “in the field” training to model effective meetings.

Qualifications

• Bachelor’s degree or higher
• Nine (9) years’ experience in a similar role or in a role leading a multi-million-dollar campaign with year-over-year growth
• Five (5) years of experience coaching and influencing internal leadership and staff to achieve goals and meet organizational objectives
• Proven record of success in corporate and individual giving, and peer to peer fundraising
• Five (5) years of experience working with and leading volunteers

• Ability to thrive in a dynamic environment
• Skilled in planning projects and working against deadlines to provide end product
• Skilled in campaign oversight and reporting
• Ability to travel overnight up to 40%

Compensation & Benefits

Expected pay range will be $120,000 to $130,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; this position is incentive eligible based on achieving certain targets. We offer a base salary with the potential to earn an incentive up to 25% of your base pay. The potential incentive is based on achieving certain revenue targets and triggers.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities