National Development Lead, Impact Campaigns

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a National Lead, Impact Campaigns. This position is remote.

The National Lead, Impact Campaigns will be a leader in national strategy and execution for our Leaders of Impact, Woman of Impact and Teen of Impact campaigns and have responsibility for the adoption, growth and success of these revenue streams. This role will report to the Senior Lead of Impact Campaigns and will have three main areas of focus:

• Lead the strategic development of our Leaders of Impact campaign nationally, through campaign management and oversight, continued product development, and strategy refinement
• Strategic coaching, training and support to staff and nominees across all three campaigns
• Resource development across all three campaigns   

The role will include working closely with the national field development team, across national departments, and directors in the field ensuring the peer-to-peer campaigns strategically grow through new volunteer engagement and new revenue.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Ensure consistent execution of best practice strategies to reduce variance of performance across markets and regions, with a focus on year-round campaign efforts.
• Provide excellent campaign analysis that uses lead indicators and data to drive performance. Analyze the performance and analytics of all nominee websites and social content to inform future direction.
• Evolve the campaign to ensure scalability and consistency to drive internal …