Multi Channel Marketing Manager

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Responsibilities

Role Overview:
As the Multichannel Marketing Manager, you will play a pivotal role in orchestrating and optimizing our marketing efforts across various channels—digital, social, email, events, community, content syndication, paid media, SEO, and more. You will own the strategy, execution, and performance measurement of campaigns aimed at driving product adoption, nurturing leads, and building lasting customer relationships. A deep understanding of Atlassian and it’s flywheel motion for it’s suite of self serve products will be critical in ensuring that our marketing initiatives align with a self-service, low-friction onboarding experience.

Key Responsibilities:

• Channel Strategy & Execution: Develop, manage, and optimize marketing campaigns across multiple channels (paid search, paid social, SEO, content marketing, email marketing, partnerships, and more) to drive user acquisition, activation, and retention.

• Data-Driven Growth: Collaborate with the Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities across the customer flywheel lifecycle targeted towards SMB Customers. Use data to refine strategies and improve marketing ROI.

• Product-Led Acquisition: Design and execute campaigns that focus on product engagement, leveraging freemium models, free trials, and onboarding tactics to turn prospects into customers.

• Cross-Channel Alignment: Ensure all campaigns across various channels are integrated, consistent, and cohesive. Align messaging, creative assets, and audience targeting to ensure maximum impact.

• Audience Segmentation & Targeting: Leverage insights and segmentation techniques to reach the right audience at the right time. Tailor campaigns to specific personas, industries, and buying stages.

• A/B Testing & Experimentation: Design, implement, and analyze A/B tests to optimize campaign performance and user flows. Continuously experiment with new ideas, channels, and tactics to drive growth.

• Collaboration: Work closely with Product Marketing, Data Science, Core Machine Learning, and other teams to ensure alignment on growth goals and to optimize product messaging throughout the funnel.

Qualifications

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near …