Meta Media Buyer

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About the role

The Meta Media Buyer is responsible for the strategy, implementation, daily management, and optimization of assigned social campaigns. This position will drive strategy and planning responsibilities for media campaigns, including research and insights derived from past campaign performance and cross-client learnings. 

This position will have a strong focus on Meta’s Ad Product Suite, specifically, Facebook & Instagram media buying. A critical eye for detail and a love for data analysis are a must. Strong skills in creative ad strategy, pixel & event mapping, and experience using a variety of campaign types are needed.  

The ideal candidate is innovative and excited by the idea of coming up with interesting and effective ways to target and reach audiences through digital media. Experience buying channels like CTV, Programmatic Display, & TikTok is an added bonus.

Key Responsibilities:

• Own the day-to-day management and optimization of assigned campaigns

• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations

• Ensures that campaign KPIs and objectives are met both near and long term.

• Prepares research and insights to inform ongoing media recommendations

• Manages budget allocations and bid parameters to deliver the most efficient results

• Media Planning & Campaign construction - Develop organized and strategic media plans and execute them from start to finish - including campaign structure, audience targeting ad build-outs 

• Maintain assigned internal reporting worksheets

• Prepare weekly client reporting, with a focus on providing in-depth analysis and utilizing visual representations where possible

• Be prepared to speak about campaign performance on client calls

• Short-form copywriting and collaboration with designers to build high-converting ad creatives

• Understand how to use Google Tag Manager to check your conversions are firing appropriately and investigate any issues

• Maintain active contact with platform & vendor service providers to ensure we get top-level services

Requirements

• Experience: 2-3 years of related experience

• Education: BA/BS degree in marketing or business preferred or equivalent work experience.

• Skills and Expertise:

  • Ideal experience setting up, managing, and optimizing campaigns in Meta channel  

  • Must be extremely detail-oriented, …