Member of Marketing, Product Marketing

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Founded in 2017, Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. With the first federally chartered crypto bank in the US, Anchorage Digital offers institutions an unparalleled combination of secure custody, regulatory compliance, product breadth, and client service. We’re looking to diversify our team with people who are humble, creative, and eager to learn.
We are a remote friendly, global team, but provide the option of working in-office in New York City, Sioux Falls, Porto, Lisbon, and Singapore. For our colleagues not located near our beautiful offices, we encourage and sponsor quarterly in-person collaboration days to work together and further deepen our Village.
This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Marketing, Product Marketing role:

Technical Skills:

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies.
• Write content with strong copywriting skills and fluency in our brand voice.
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging.

Complexity and Impact of Work:

• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption.
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels.

Organizational Knowledge:

• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives.
• Develop fluency in our product and platform capabilities.

Communication and Influence:

• Collect and analyze …