Media Strategy Analyst

Company Description

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for some of the world's largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.

Job Description

We're looking for an experienced Media Strategy Analyst to partner with Strategy Directors and collaborate with Integrated Planning teams and other capability leads throughout dentsu. You will have a passion and curiosity across audience and cultural insights, media trends, creative influences, and business dynamics to build innovative, informed recommendations for communications and performance strategy and media executions.

We approach every challenge holistically – always looking to marry brand and performance, with the best expertise in data, creativity, media, technology and performance channels, giving us the power to build our clients' brands and transform their business. This job is perfect for someone who loves data, storytelling, thought leadership, and innovation.

A strong knowledge of Audience Insights and Media will develop insights that promote outcome-led planning. You will stay up to date with the competitive landscape as it pertains to the creative work, brand tone, channel choices, use of media and ideas within the category and industry.

We need someone with experience with communications and a hunger to grow. You will be familiar with communications strategy and/or media or performance strategy; someone who is a team player and has a collaborative spirit.

This is a remote position reporting to Senior Director, Strategy.

Responsibilities

Main Trait: Clever Storyteller: Experience using data and insights to tell a story about the audience, competition etc., and can create relevant strategies for clients

• Define and frame problems and solutions in unexpected, interesting ways
• Present to clients daily
• Proficient in writing compelling case studies and award entries (Effies, etc) and incorporates this thinking in brand campaigns
• Build and grow relationships with our teams, clients and external agency partners
• Collaborate with cross-functional teams, balancing the needs of the client with the needs of the team/agency to provide a "one team" mentality
• Master of the details but able to keep the larger vision in mind
• Knowledgeable in communication planning with the ability to identify goals, barriers and tasks alongside other departments to provide 360 plans
• Create communication frameworks to define approaches to business problems and inspire innovation solutions

Qualifications

• 2+ years of experience at a media/advertising agency, or in a marketing position
• Expert level on some or all the following media research tools: Comscore, Nielsen Media Suite Tools (Npower, Ad Intel, Audio, Social), MRI-Simmons, Vivvix (Kantar), Pathmatics, SimilarWeb, SEMRush, Social Media Tools (e.g. Netbase), and MS office suite
• Uncover insights from large and small data sets to explain a story. This goes beyond just numbers on a page, but true insights to help guide strategies for our clients' businesses.

Additional Information

The anticipated salary range for this position is $59,000-$96,025. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.

#LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.